Because They Want To Buy A Service Or A Product And Want To Get The Truth About The Businesses Items And Services, 82 Percent Of Customers Check Out Review Sites.

Users come because they have already formed a buying decision. The majority of them (89 percent) buy within a week of their visit.

Source: RevLocal

98 Percent Of Yelp's Browsers Bought From A Business They Found On The Website

Generally, 142 million customers visit Yelp monthly. If you haven't declared your complimentary Yelp business page, this is as great a time as any.

Source: RevLocal

63.6% Of Customers Go To Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.

These online review stats reveal the basic popularity of a site can only presume when it pertains to trust.

Source: Review Trackers

64% Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30% of consumers who read customer reviews, concur that it increases their purchasing confidence.

Companies utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

91% Of Millennials Rely On Online Reviews As Much As Family And Friends

Online review stats position consumers' reviews as the most credible source of recommendations. Online reviews normally carry the same weight as guidance from friends and family.

Source: Brightlocal

When Purchasing Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Prominent Element

Statistics reveal that reviews were more successful than Television ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

53% Of Americans Consider Product Reviews And Rankings As The Most Vital Part Of Online Shopping.

Today's buyers are smart and want the best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the buying decision.

Source: Statista

49% Of Customers Consider The Number Of Online Reviews As An Essential Factor In Their Purchasing Decision

Customers value not just the quality or nature of the reviews, but they consider their number and recency also.

The share of clients, who pay attention to the number of reviews is presently at 46%.

Source: Brightlocal

70% Of Consumers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people check out much more reviews to get an idea of how the business is really doing. Don't depend upon that figure alone.

Source: Brightlocal

95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike read reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

Reviews Shared On Twitter Can Grow Revenues By 6.46%

Online review statistics show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

74 Percent Of Regional Businesses Have At Least One Google Review

One review is far from sufficient to enhance your site's SERP ranking.

Taking a look at online ratings stats, we found out that a company requires to have approximately 40 reviews before clients "Award" it with a star.

Source: Brightlocal

Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions

Facebook is currently the most popular social media which can also affect our purchasing preferences.

According to social media reviews stats, Facebook affects more than half of users' purchase choices.

If it has positive reviews, Facebook reviews statistics reveal that four out of 5 users are likely to rely on a local business.

Source: RevLocal

Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Software Reviews Influence Over 98 Percent Of All Purchasers

18% of software purchasers consider reviews to be an essential factor in the purchase process. Software reviews have no impact whatsoever on only 2 percent of consumers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

61 Percent Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars

Typically two thirds of companies have exceptional and great scores. Just 5% of businesses have a ranking listed below 3 stars.

Source: Brightlocal

Customer Reviews On Products Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals viewpoints before they ever trust what the producer states. The reason, producers' descriptions are basically advertisements.

Source: Martech Zone