If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the negative and positive reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. Consumers expect to see some unfavorable reviews.

Source: Capterra

When Purchasing Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Element

Stats reveal that reviews were more successful than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

86% Of Consumers Would Consider Writing A Review For A Business

Your customers are your most important resource, and it's not just because of the money they invest at your business. They will be prepared to share it if you offer them a good experience.

Source: Brightlocal

Customer Reviews On Items Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples viewpoints before they ever trust what the maker says. The reason, producers' descriptions are essentially ads.

Source: Martech Zone

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

98% Of Yelp's Site Visitors Purchased From A Business They Found On The Website

Typically, 142 million consumers check out Yelp on a monthly basis. This is as good a time as any if you have not claimed your totally free Yelp business page.

Source: RevLocal

The Typical Review Length Has Actually Become 65% Shorter Since 2010

Currently reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is proportionate to that of tweet on twitter.

Source: Review Trackers

67% Of Consumers Say Reviews Are A "Extremely Crucial" Factor When Selecting A Service Provider

Reviews have a massive effect on their decision when clients have to select a solution provider.

Source: DemandGenReport

53% Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and desire the very best bang for their dollar. It's no surprise that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

United States Buyers View "Product Performance" To Be The Most Valuable Info In Product Reviews

They focus on different aspects of the shopping experience when individuals check out reviews. But according to online review statistics, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of US consumers.

Source: Statista

60 Percent Of Customers Check Out Blog And Social Network Reviews On Their Cell Phones Prior To Shopping

In-store shopping is affected substantially by blogs and reviews on social media. With men being twice as likely to be affected than ladies.

Reviews and rating statistics reveal people value the viewpoint of peers more than any other material.

Source: Collective Bias

30% Of Clients Feel Favorable To A Business Which Answers Online Reviews

Corresponding with your customers creates trust. Even something like responding to their comments and reviews can make them feel appreciated.

As you may expect, customers who feel this way are more willing to invest more money with a company.

Source: Statuslabs

91 Percent Of Millennials Turn To Online Reviews As Much As Family And Friends

Online review statistics place consumers' reviews as the most trustworthy source of recommendations. Online reviews usually carry the very same weight as recommendations from friends and family.

Source: Brightlocal

Over Half Of Consumers Aged 25 To 34 Posted Reviews

According to Statista, the more youthful generations are reportedly the more opinionated ones.

Source: Statista

70% Of Consumers Need To Read At Least 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people check out a lot more reviews to get a better idea of how the business is in fact doing. Don't depend upon that statistic alone.

Source: Brightlocal

89% Of Buyers Like To Read Reviews Using Their Cell Phones

Be it by means of an app or a mobile web browser, folks prefer to read reviews on their mobile devices.

Source: Statista

83% Of All Younger People Were Asked To Post A Review Recently

Of those invited, 80% of consumers did submit a review. Overall, businesses have actually asked 66% of all customers to leave a review on their business.

Source: Brightlocal

89% Of Clients Browse A Companies Responses To Reviews

Not only do a lot of customers read the review replies, 30% of them highly value them. Nearly 96% read the reactions to their own reviews.

Source: Brightlocal