77% Of Clients Do Not Trust Reviews That Are Older Than 3 Months

Consumers don't care how great your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that businesses need to be continuously asking for reviews.

Source: Statuslabs

Almost All Customers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to purchase a brand-new car and there are numerous models which fit your criteria. How do you choose the best one for you? Well, you read online reviews.

With the help of other people, you quickly choose one that works for you. That's how positive reviews convert customers into customers.

Source: Consumer Affairs

60% Of Customers Check Out Blog And Social Media Reviews On Their Cell Phones Before Shopping

In-store shopping is affected considerably by blogs and reviews on social networks. With men being two times as likely to be affected than ladies.

Reviews and score stats show individuals value the opinion of peers more than any other material.

Source: Collective Bias

A One Star Increase In Ranking Can Lead To A 5% To 9% Increase In Business Profits

Businesses that treat consumers well generally succeed, review sites help make sure of that.

Source: Statuslabs

90% Of Site Visitors Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals say about first impressions?

Users get their impression of your businesses through reviews. Normally through less than 10 of them.

Consider asking your visitors to write one if you don't have reviews on your website.

Source: Martech Zone

The Majority Of Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they've visited a vendor. Online review trends show people prefer to comment if they had a positive experience, rather than a negative or mediocre one.

Source: Brightlocal

71% Of Millennials Browse Customer Reviews Of Expert Services

Majority of all individuals in need of a professional service rely on online reviews.

According to online reviews stats, 59% used online reviews to pick a lawyer or a doctor.

Young people (age 18-35) are much more likely to work with a professional based upon online reviews. Just 19% of millennials will think about employing a legal representative without any.

Source: Thomson Reuters

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read consumer reviews, concur that it increases their purchasing confidence.

Businesses use the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Most Popular Items Have A Typical Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star rankings.

According to client rating stats, conversion rates begin to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

Positive Reviews Motivate 68% Of Consumers To Use A Local Business

Since the large bulk of customers check out reviews, you'd want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

61 Percent Of Local Businesses Have A Typical Ranking Of 4 To 5 Stars

Typically 2 out of 3 businesses have outstanding and great scores. Just 5% of companies have a ranking below three stars.

Source: Brightlocal