A Lone Business Review Can Lift Its Conversions By 10%

Online review statistics show user-generated material can do wonders in regards to conversions.

A single review can have an enormous influence on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can offer a mind-blowing 44 percent boost.

Source: RevLocal

Because They Want To Buy A Service Or A Product And Desire To Get The Facts About The Businesses Products And Services, 82 Percent Of Customers Visit Review Sites.

Review sites are places that customers go to get the truth about a business, service or product . Users come because they have actually currently formed a buying decision. The majority of them (89%) buy within a week of their visit. And 29% do so within 24 hours.

Source: RevLocal

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

52% Of Customers Trust A Product More If It Has Unfavorable Reviews Also

We already touched upon the negative and positive reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. Customers expect to see some unfavorable reviews.

Source: Capterra

30% Of Consumers Feel Favorable To A Company Which Answers Online Reviews

Corresponding with your clients creates trust. Even something easy like reacting to their reviews and comments can make them feel appreciated.

As you might anticipate, customers who feel this way are happy to spend more cash with a company.

Source: Statuslabs

83% Of Clients Do Not Trust Advertising

The standard channels to reach clients aren't as prominent as they used to be. Most users who no longer trust advertisements select to pay attention to customers' recommendations online.

Source: Statuslabs

89% Of Individuals Choose To Read Reviews Using Their Smartphones

Be it via an app or a mobile internet browser, customers prefer to read reviews on their cell phones.

Source: Statista

If It Has Less Than A 4 Star Score, More Than Half Of Customers Won't Use A Business

This stat is among numerous that highlight the value of online rankings. Now that news of customer satisfaction travels this quick, keeping your clients delighted is more important than ever.

57% of consumers have looked for companies with more than 4 stars in 2018, which is up from 48% in 2017.

Moreover, 11 percent looked just for services with an ideal five star rating.

Source: Brightlocal

Unfavorable Reviews Can Increase Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive driver for users to devote more time on your site. According to online review statistics, people spend more than 5 times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

60% Of Consumers Check Out Blog And Social Media Network Reviews On Their Cell Phones Before Shopping

In-store purchasing is affected substantially by blogs and reviews on social networks. With men being two times as likely to be affected than ladies.

Reviews and ranking stats show individuals value the opinion of peers more than any other content.

Source: Collective Bias

77% Of Customers Would Certainly Give A Review If They Were Asked

More than a 35% would post a review to notify others about their client experience and 24% would definitely direct their review to the business itself.

Over a 26% would want to submit a review to help other individuals with their choice making process.

Source: Podium

95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they check out reviews 'always' or 'extremely often'.

Source: Trust You

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of USA Customers

24% of US consumers consider reviews as 'incredibly influential'.

To highlight the value of online reviews and ratings, did you understand that 81 percent of consumers will pay more for an item with reviews and those exact same customers are also ready to accept slower shipping times for such items.

Source: Turntonetworks

86% Of Consumers Would Think About Writing A Review For A Business

Your consumers are your most important resource, and it's not only because of the cash they spend at your business. They will be willing to share it if you give them an excellent experience.

Source: Brightlocal