88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics

Stats reveal that reviews were more beneficial than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70%

One negative review suffices for 35 percent of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

95% Of Dissatisfied Consumers Will Go Back To A Business If A Business Deals With Problems Rapidly And Efficiently

Customers don't anticipate you to be perfect. They do anticipate you to remedy things when they go wrong. If there's absolutely nothing else a company can do to solve a problem, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

Online Product Reviews About A Product Can Boost Its Conversion Rate By An Unprecedented 270 Percent

User review stats show the purchase likelihood for a product with 5 reviews is 270 percent higher than the exact same product without reviews.

Source: Spiegel Research Center

70% Of Customers Choose To Find Out About A Business By Means Of Posts And Reviews, Rather Than Advertisements

Advertisements are all well and good, however it's worth trying a different approach as well. Reviews are by far the very best method to discover the truth about a product or service.

Source: Statuslabs

The Typical Review Length Has Become 65% Shorter Since 2010

In the present day reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of a tweet.

Source: Review Trackers

74% Of Local Companies Have At Least One Google Review

One review is far from enough to improve your site's SERP ranking.

Looking at online rankings statistics, we learnt that a company needs to have approximately 40 reviews before users "Award" it with a star.

Source: Brightlocal

49% Of Consumers Consider The Number Of Online Reviews As An Essential Consideration Of Their Buying Decision

Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of consumers, who take notice of the variety of reviews is currently at 46 percent.

Source: Brightlocal

83% Of All Younger Customers Were Asked To Give A Review Recently

Of those invited, 80% of consumers did give a review. Overall, businesses have asked 66% of all consumers to leave a review on their company.

Source: Brightlocal

15 Percent Of Customers Do Not Trust Businesses Without Any Online Reviews

No trust implies no interactions. 15% of prospective consumers will not even consider doing business with a company they can't find viewpoints about.

Source: Statuslabs

98 Percent Of Yelp's Visitors Bought From A Business They Discovered On The Site

Typically, 142 million consumers check out Yelp monthly. If you haven't declared your complimentary Yelp business page, this is as good a time as any.

Source: RevLocal

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the positive and negative reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. People anticipate to see some negative reviews.

Source: Capterra

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of USA Customers

24% of US shoppers consider reviews as 'incredibly influential'.

To show the importance of online reviews and scores, did you understand that 81 percent of consumers will pay more for a product with reviews and those very same clients are likewise happy to accept slower shipping times for such products.

Source: Turntonetworks

86 Percent Of Customers Would Think About Writing A Review For A Business

Your clients are your most important resource, and it's not only because of the money they invest at your business. If you give them an excellent experience, they will want to share it.

Source: Brightlocal

63.6% Of Customers Go To Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

These online review statistics reveal the general appeal of a site can just presume when it comes to trust.

Source: Review Trackers

One-half Of All Millennial's "Always" Check Out Online Reviews For Companies

Younger people understand the value of being informed. User-generated content has an indisputable impact on consumers.

If businesses think of the power of customer reviews over millennials, they will realize what they've been missing out on. Older individuals are various though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

53 Percent Of Americans Consider Product Reviews And Scores As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and desire the best bang for their dollar. It's no wonder that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista