70 Percent Of Consumers Prefer To Discover A Business Through Reviews And Articles, Rather Than Advertisements

Ads are all well and good, however it deserves attempting a different approach too. Reviews are without a doubt the best way to discover the truth about a product or service.

Source: Statuslabs

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses doubt the integrity of online reviews. However, they understand the massive impact user rankings have on their business. Unfavorable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc

Software Application Reviews Impact Over 98% Of All Buyers

18 percent of software application purchasers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no effect whatsoever on just 2 percent of consumers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

Reviews Shared On Twitter Can Help Boost Sales By 6.46%

Online review data reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

Favorable Reviews Encourage 68 Percent Of Customers To Use A Local Business

Given that the large majority of customers read reviews, you would want yours to be enticing to new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

A One Star Increase In Rating Can Result In A 5% To 9% Increase In Business Earnings

Businesses that treat clients honorably usually prosper, review websites help ensure of that.

Source: Statuslabs

Unfavorable Reviews Can Boost Conversion By Up To 85%

It sounds crazy, however negative reviews can be a positive driver for users to spend more time on your site. According to online review stats, individuals devote more than five times as long on a website when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

88% Of Executives Judge Reputation Risk As A Leading Business Concern

Reputation management statistics indicate a business's reputation does not affect just the customers. Potential employees likewise look at ratings and take a look at reviews.

Source: Deloitte

60% Of Customers Consult Blog And Social Network Reviews On Their Mobile Devices Before Shopping

In-store purchasing is influenced substantially by blogs and reviews on social media. With men being two times as likely to be influenced than women.

Reviews and rating statistics show individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

Clients Could Spend 31 Percent More With A Business That Has Fantastic Reviews

Take notice of this statistic. The more detailed other users describe your product and services, the more cash you can charge and consumer review stats reveal to us precisely just how much more.

Source: Martech Zone

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Services

Leisure and business tourists alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

63.6% Of Consumers Check Out Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.

When it comes to trust, these online review stats reveal the general appeal of a website can just go so far.

Source: Review Trackers

More Than Four Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to decide not to buy. Three negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

52% Of Customers Trust A Product More If It Has Negative Reviews Also

We already touched upon the negative and positive reviews and their impact on consumers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. Customers anticipate to see some negative reviews.

Source: Capterra