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91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of companies doubt the integrity of online reviews. Nevertheless, they understand the massive effect user rankings have on their business. Unfavorable customer or employee reviews can affect 90% of job seekers.
Source: Career Arc
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
53% Of Americans Consider Item Reviews And Rankings As The Most Important Part Of The Online Shopping Experience In 2018.
Today's buyers are smart and want the very best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the buying decision.
Source: Statista
88% Of Executives View Reputation Risk As A Top Business Issue
Reputation management stats show a business's reputation doesn't affect simply the consumers. Prospective team members likewise look at scores and read reviews.
Source: Deloitte
Fifty Percent Of All Millennial's "Constantly" Check Out Online Reviews For Businesses
More youthful people understand the worth of being informed. User-generated material has an indisputable influence on consumers.
If businesses think of the power of client reviews over millennials, they will recognize what they've been losing out on. Older individuals are various though, only 6% of people aged 55 or older check out reviews.
Source: Brightlocal
72% Of Customers Will Not Take Action Before They Read Some Reviews
No matter how eye-catching your marketing is, you still need client reviews. There is no other way around it. Clients are still happy to hear you out, however they trust other people more.
Source: My Testimonial Engine
86 Percent Of Customers Would Think About Writing A Review For A Business
Your clients are your most important resource, and it's not only because of the money they invest at your business. If you provide a good experience, they will be willing to share it.
Source: Brightlocal
Over Half Of Customers Won't Use A Business If It Has Less Than A 4 Star Ranking
This stat is one of many that highlight the value of online scores. Now that news of consumer satisfaction travels this fast, keeping your customers happy is more crucial than ever.
57 percent of customers have searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.
11% looked only for organizations with a best five star ranking.
Source: Brightlocal
If A Business Manages To Resolve Problems Rapidly And Effectively, 95% Of Unhappy Customers Will Return To A Company
Clients don't expect you to be perfect. When things go wrong, they do anticipate you to take care of things. If there's absolutely nothing else a company can do to deal with an issue, a simple coupon can say "We're sorry" in a more enticing way.
Source: SocialMediaToday
83% Of Customers Don't Trust Advertising
The traditional channels to reach consumers aren't as prominent as they utilized to be. Most users who no longer trust advertisements choose to pay attention to customers' recommendations online.
Source: Statuslabs
63.6% Of Customers Check Out Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.
When it comes to trust, these online review statistics reveal the basic appeal of a site can only go so far.
Source: Review Trackers
89% Of Customers Review A Businesses Reactions To Reviews
Not only do a lot of clients check out the review replies, 30% of them highly value them. Nearly 96% read the reactions to their own reviews.
Source: Brightlocal
70% Of Customers Choose To Discover A Business Through Reviews And Posts, Instead Of Advertisements
Ads are all well and good, however it's worth trying a different approach too. Reviews are by far the best way to find the truth about a product or service.
Source: Statuslabs