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77% Of Users Do Not Rely On Reviews That Are Older Than 3 Months
Consumers don't care how good your product or service was in the past. Because they are fresh and relevant, is part of why online reviews matter.
Consumers know businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.
It is for this reason that companies ought to be constantly requesting reviews.
Source: Statuslabs
More Than Half Of Shoppers Aged 25-34 Wrote Reviews
According to Statista, the more youthful generations are obviously the more vocal ones.
Source: Statista
88% Of Executives Consider Reputation Risk As A Top Business Issue
Reputation management stats indicate a company's reputation does not impact just the customers. Potential employees also take a look at scores and take a look at reviews.
Source: Deloitte
Visitors Reading Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users
Mobile users prefer to get things done faster. For that reason, purchasing decisions are made rapidly.
Online reviews are undoubtedly persuasive, yet marketers haven't always come to value the power of them.
Source: Martech Zone
88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices
Statistics reveal that reviews were more helpful than TV ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Negative Reviews Can Improve Conversion By As Much As 85%
It sounds insane, but negative reviews can be a positive factor for users to spend more time on your website. According to online review data, individuals spend more than five times as long on a website when they read negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95 percent suspect censorship or fabricated reviews.
Source: Reevoo
Positive Reviews Encourage 68 Percent Of Customers To Choose Local Businesses
Considering that the vast bulk of consumers read reviews, you'd want yours to be appealing to new customers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Google Represents 57.5% Of All Reviews Worldwide
Google is in the lead here, followed by Facebook as a remote second.
Here are the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
71% Of Millennials Browse Customer Reviews Of Expert Services
Over half of all people in need of an expert service turn to online reviews.
According to online reviews data, 59% utilized online reviews to pick a legal representative or a medical professional.
Younger people (age 18-35) are much more likely to employ an expert based on online reviews. Just 19% of millennials will think about working with an attorney without any.
Source: Thomson Reuters
83% Of All Young Buyers Were Asked To Leave A Review Recently
Of those asked, 80% of consumers did submit a review. Overall, companies have actually asked 66% of all clients to submit a review on their company.
Source: Brightlocal
86% Of Consumers Would Consider Composing A Review For A Business
Your customers are your most valuable resource, and it's not only because of the cash they spend at your business. They will be willing to share it if you provide them a good experience.
Source: Brightlocal