More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

89% Of Customers Choose To Read Reviews Using Their Cell Phones

Be it by means of an app or a mobile web browser, folks prefer to read reviews on their phones.

Source: Statista

Software Reviews Impact Over 98% Of All Buyers

18% of software application purchasers consider reviews to be an essential factor in the purchase procedure. Software reviews have no impact whatsoever on only 2 percent of consumers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

Online Product Reviews About An Item Can Increase Its Conversion Rate By A Whopping 270 Percent

User review statistics reveal the purchase probability for a product with five reviews is 270% higher than the exact same product without reviews.

Source: Spiegel Research Center

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the positive and negative reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. People expect to see some negative reviews.

Source: Capterra

15 Percent Of Consumers Do Not Trust Businesses With No Online Reviews

No trust indicates no interactions. 15 percent of potential consumers won't even consider working with a business they can't discover viewpoints about.

Source: Statuslabs

72 Percent Of Clients Won't Take Action Before They Read Some Reviews

No matter how appealing your marketing is, you still require client reviews. There's no way around it. Consumers are still happy to hear you out, however they rely on other people more.

Source: My Testimonial Engine

86 Percent Of Customers Would Think About Writing A Review For A Business

Your consumers are your most valuable resource, and it's not only because of the money they spend at your business. If you provide an excellent experience, they will want to share it.

Source: Brightlocal

53 Percent Of Americans Consider Product Reviews And Scores As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and desire the very best bang for their buck. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

30% Of Customers Feel Positive About A Business Which Responds To Online Reviews

Staying connected with your customers establishes trust. Even something as simple as reacting to their comments and reviews can make them feel valued.

As you might expect, customers who feel this way are ready to invest more money with a company.

Source: Statuslabs

One-half Of All Millennial's "Always" Read Online Reviews For Businesses

More youthful people know the worth of being informed. User-generated material has an unassailable impact on customers.

If businesses stop to consider the power of client reviews over millennials, they will realize what they've been losing out on. Older people are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

70% Of Consumers Prefer To Discover A Business Via Reviews And Short Articles, Rather Than Ads

Ads are all well and good, but it's worth attempting a different approach also. Reviews are without a doubt the very best way to discover the truth about a service or product.

Source: Statuslabs

77% Of Customers Would Undoubtedly Leave A Review If They Were Asked

More than a 35% would submit a review to advise others about their client experience and 24% would definitely direct their review to the business itself.

Over a 26% would be willing to post a review to help other people with their decision making process.

Source: Podium

Positive Reviews Motivate 68 Percent Of Consumers To Use Local Businesses

Given that the huge bulk of customers check out reviews, you'd want yours to be enticing to brand-new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal