The Typical Review Length Has Become 65% Much Shorter Since 2010

At the present time reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of a tweet.

Source: Review Trackers

86 Percent Of Customers Would Think About Composing A Review For A Business

Your clients are your most important resource, and it's not just because of the money they invest at your business. They will be prepared to share it if you give them a great experience.

Source: Brightlocal

52% Of Consumers Rely On A Product More If It Has Negative Reviews As Well

We already touched upon the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. Customers expect to see some unfavorable reviews.

Source: Capterra

Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are essentially advertisements.

Source: Martech Zone

83% Of Clients Don't Rely On Advertising

The conventional channels to reach customers aren't as influential as they used to be. Most users who no longer trust ads choose to focus on customers' recommendations online.

Source: Statuslabs

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to purchase a brand-new vehicle and there are several models which fit your requirements. How do you choose the best one for you? Well, you read reviews.

With the help of other consumers, you manage to pick one that works for you. That's how favorable reviews convert consumers into customers.

Source: Consumer Affairs

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

15% Of Clients Do Not Trust Businesses With No Online Reviews

No trust means no interactions. 15% of possible consumers won't even think about doing business with a business they can't discover viewpoints about.

Source: Statuslabs

Due To The Fact That They Want To Buy A Service Or A Product And Desire To Get The Truth About The Businesses Products And Services, 82% Of Consumers Visit Review Sites.

Review sites are locations that people go to get the facts about a business, service or item . Since they have actually currently formed a purchase decision, users come. The bulk of them (89%) purchase within a week of their visit. And 29% do so within 24 hours.

Source: RevLocal

70% Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business

4 reviews may be too few. Most people check out many more reviews to get a clear view of how business is really doing. Don't depend upon that fact alone.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star rating is the first thing consumers see. Still, users focus on other elements as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of United States consumers.

Source: Statista

30% Of Consumers Feel Comfortable With A Company Which Responds To Online Reviews

Staying connected with your consumers builds their trust. Even something as simple as reacting to their comments and reviews can make them feel appreciated.

As you might anticipate, clients who feel this way are going to spend more cash with a business.

Source: Statuslabs

Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent

It sounds insane, however negative reviews can be a positive force for users to spend more time on your site. According to online review data, people spend more than five times as long on a site when they read negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

89% Of Customers Review A Businesses Feedback To Reviews

Not only do the majority of customers read the review replies, 30% of them highly value them. Nearly 96% read the feedback to their own reviews.

Source: Brightlocal

72 Percent Of Consumers Will Not Take Action Before They Read Some Reviews

Regardless of how tempting your marketing is, you still need client reviews. There is no way around it. Clients are still willing to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

98 Percent Of Yelp's Visitors Bought From A Business They Found On The Website

Generally, 142 million consumers check out Yelp every month. If you have not claimed your free Yelp business page, this is as good a time as any.

Source: RevLocal

Many Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they've visited a vendor. Online review trends reveal people prefer to comment if they had a favorable experience, rather than a negative or mediocre one.

Source: Brightlocal