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Most Popular Products Have An Average Rating Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star scores.
According to customer rating stats, conversion rates start to decrease as ratings rise above 4.7.
Source: Spiegel Research Center
A Single Business Review Can Lift Its Conversions By 10 Percent
Online review statistics reveal user-generated content can do wonders in terms of conversions.
A single review can have a huge impact on your business.
A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can offer a mind-blowing 44 percent increase.
Source: RevLocal
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
89% Of Consumers Choose To Read Reviews Using Their Mobile Phones
Be it through an app or a mobile browser, most people prefer to read reviews on their smart phones.
Source: Statista
When Buying Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor
Statistics reveal that reviews were more beneficial than TV advertisements at 37%, social networks at 23% and display ads at 49%.
Source: Statista
91% Of Millennials Depend On Online Reviews As Much As Friends And Family
Online review statistics put consumers' reviews as the most trustworthy source of suggestions. Online reviews generally carry the exact same weight as advice from loved ones.
Source: Brightlocal
Google Accounts For 57.5% Of All Reviews World-wide
Google is in the lead here, followed by Facebook as a far-off second.
These are the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services
Leisure and business tourists alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they read reviews 'always' or 'really often'.
Source: Trust You
Many Local Businesses Have An Average Of 39 Google Reviews
Individuals like to share their experience after they've visited a supplier. Online review trends show individuals choose to comment if they had a favorable experience, rather than a mediocre or unfavorable one.
Source: Brightlocal
Only 44% Of Local Companies Have Actually Accepted Their Google My Business Listing
That's 56% of your competitors that aren't making the most of their listing.
While business listings on the significant review platforms are free, a remarkably low number of businesses actually make use of them.
Although we now understand why client reviews are so effective, most businesses obviously don't.
Source: LsaInsider
Facebook Reviews Affect More Than 50% Of Customers' Purchasing Decisions
Facebook is presently the most popular social network which can also influence our buying preferences.
According to social media reviews data, Facebook affects more than half of users' purchase decisions.
If it has favorable reviews, Facebook reviews statistics expose that 4 out of 5 users are most likely to rely on a local business.
Source: RevLocal
63.6% Of Customers Check Out Google To Check For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.
When it comes to trust, these online review stats show the general appeal of a website can just go so far.
Source: Review Trackers
The Majority Of Customers Aged 25 To 34 Wrote Reviews
According to Statista, the younger generations are obviously the more vocal ones.
Source: Statista
74 Percent Of Regional Companies Have At Least 1 Google Review
One review is far from enough to improve your site's SERP ranking.
Taking a look at online ratings stats, we learnt that a business needs to have at least 40 reviews before customers "Award" it with a star.
Source: Brightlocal
71% Of Millennials Browse Consumer Reviews Of Expert Services
More than half of all individuals in need of a professional service rely on online reviews.
According to online reviews data, 59% utilized online reviews to select a lawyer or a doctor.
Younger people (age 18-35) are much more inclined to work with an expert based upon online reviews. Just 19% of millennials will consider working with a lawyer without any.
Source: Thomson Reuters
More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent
One negative review is enough for 35% of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent less sales.
Obviously, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone