Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to purchase a new vehicle and there are several models which fit your requirements. How do you choose the very best one for you? Well, you read the reviews.

With the help of other consumers, you quickly pick a model that works for you. That's how favorable reviews convert customers into clients.

Source: Consumer Affairs

72 Percent Of Clients Won't Take Action Unless They Check Out Some Reviews

Irrespective of how captivating your marketing is, you still need customer reviews. There is no skirting around it. Customers are still ready to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike read reviews to form an opinion. Business travelers read approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they check out reviews 'constantly' or 'extremely often'.

Source: Trust You

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization

The star rating is the first thing customers see. Still, users take notice of other aspects as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of USA consumers.

Source: Statista

Positive Reviews Encourage 68% Of Consumers To Choose A Local Business

Considering that the vast bulk of customers read reviews, you'd want yours to be enticing to new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Facebook Reviews Affect More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is currently the most popular social media which can likewise influence our buying preferences.

According to social reviews stats, Facebook impacts the majority of users' purchase choices.

If it has favorable reviews, Facebook reviews stats reveal that four out of five users are more likely to trust a local business.

Source: RevLocal

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses doubt the integrity of online reviews. Nonetheless, they recognize the enormous effect user scores have on their business. Unfavorable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

88% Of Executives Judge Reputation Risk As A Top Business Concern

Reputation management stats suggest a business's reputation doesn't affect simply the consumers. Prospective employees also look at scores and read reviews.

Source: Deloitte

63.6 Percent Of Consumers Check Out Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

These online review stats reveal the basic popularity of a site can just go so far when it concerns trust.

Source: Review Trackers

People Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users choose to get things done faster. For that reason, purchasing choices are made rapidly.

Online reviews are undoubtedly convincing, yet online marketers have not always come to value the power of them.

Source: Martech Zone

If A Business Makes An Effort To Fix Problems Quickly And Efficiently, 95% Of Unhappy Clients Will Return To A Company

Customers do not anticipate you to be perfect. They do expect you to fix things when they go wrong. If there is nothing else a company can do to fix a problem, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

Just 6% Of Consumers Don't Rely On Customer Reviews At All

According to consumer review statistics, a massive 19 percent of consumers always trust online reviews and never a make a purchase without reading reviews.

Source: Statista

Many Best Selling Items Have An Average Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star rankings.

According to customer rating statistics, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center