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If They Were Asked, 77% Of Consumers Would Definitely Post A Review
More than a 35% would do it to advise others about their client experience and 24% would likely direct their review to the company itself.
Over a 26% would want to give a review to assist other people with their decision making process.
Source: Podium
70 Percent Of Consumers Prefer To Find Out About A Business Through Articles And Reviews, Rather Than Advertisements
Advertisements are all well and good, however it's worth attempting a different approach also. Reviews are by far the best method to find the truth about a service or product.
Source: Statuslabs
Google Accounts For 57.5% Of All Reviews Throughout The World
Google is the clear winner as far as circulation goes, but they are not the only ones in the game.
Here's the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
89% Of Customers Read A Companies Responses To Reviews
Not only do many customers read the review replies, 30% of them hold them in high regard. Nearly 96% read the responses to their own reviews.
Source: Brightlocal
Consumer Reviews On Items Are Trusted Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples viewpoints before they ever trust what the producer says. The reason, manufacturers' descriptions are basically ads.
Source: Martech Zone
Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
67% Of Consumers Claim Reviews Are A "Very Important" Factor When Selecting A Solution Provider
Reviews have a huge impact on their decision when consumers have to pick a solution provider.
Source: DemandGenReport
53% Of Americans Consider Item Reviews And Scores As The Most Important Part Of Online Shopping.
Today's buyers are smart and desire the best bang for their dollar. It's not surprising that that they consider reading reviews as a big part of the buying decision.
Source: Statista
71% Of Millennials Search Consumer Reviews Of Professional Services
Majority of all individuals in need of a professional service rely on online reviews.
According to online reviews data, 59% used online reviews to choose a physician or a legal representative.
Younger people (age 18-35) are a lot more likely to employ a professional based on online reviews. Just 19% of millennials will consider employing a lawyer without any.
Source: Thomson Reuters
A One Star Boost In Ranking Can Lead To A 5% To 9% Boost In Business Earnings
Businesses that treat consumers honorably typically succeed, review websites help make sure of that.
Source: Statuslabs
Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Buying Process
Let's say you wish to buy a brand-new car and there are several models which fit your requirements. How do you pick the best one for you? Well, you read online reviews.
With the help of other customers, you manage to pick one that works for you. That's how favorable reviews transform consumers into clients.
Source: Consumer Affairs
Online Product Reviews About A Product Can Boost Its Conversion Rate By An Unprecedented 270%
User review stats show the purchase probability for an item with 5 reviews is 270 percent higher than the same product without reviews.
Source: Spiegel Research Center
Favorable Reviews Encourage 68% Of Customers To Choose Local Businesses
Given that the large bulk of customers check out reviews, you'd want yours to be inviting to new consumers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
89% Of Buyers Like To Read Reviews On Their Mobile Phones
Be it by means of an app or a mobile internet browser, customers prefer to read reviews on their smart phones.
Source: Statista