88% Of Executives Judge Reputation Risk As A Top Business Issue

Reputation management statistics indicate a company's reputation does not affect just the customers. Prospective team members also take a look at rankings and take a look at reviews.

Source: Deloitte

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

60% Of Consumers Check Out Blog And Social Media Reviews On Their Mobile Phones Before Shopping

In-store shopping is affected considerably by blogs and reviews on social networks. With men being twice as likely to be affected than women.

Reviews and score statistics reveal individuals value the opinion of peers more than any other material.

Source: Collective Bias

95% Of Unhappy Consumers Will Return To A Company If A Company Deals With Problems Quickly And Effectively

Customers don't expect you to be perfect. They do anticipate you to deal with things when they go wrong. If there's absolutely nothing else a business can do to resolve a concern, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who check out client reviews, agree that it increases their purchasing confidence.

Organizations use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

49 Percent Of Customers Consider The Quantity Of Online Reviews As An Important Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, however they consider their number and recency also.

The share of customers, who take notice of the number of reviews is currently at 46%.

Source: Brightlocal

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of United States Consumers

24% of US buyers consider reviews as 'incredibly influential'.

To show the importance of online reviews and scores, did you understand that 81 percent of customers will pay more for an item with reviews and those exact same clients are likewise happy to accept slower shipping times for such items.

Source: Turntonetworks

74 Percent Of Local Companies Have At Least 1 Google Review

One review is far from sufficient to enhance your site's SERP ranking.

Taking a look at online ratings stats, we found out that a company needs to have at least 40 reviews before clients "Award" it with a star.

Source: Brightlocal

Positive Reviews Motivate 68 Percent Of Consumers To Choose A Local Business

Since the huge majority of consumers read reviews, you'd want yours to be appealing to new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the positive and negative reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. People anticipate to see some unfavorable reviews.

Source: Capterra

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

83 Percent Of Customers Don't Rely On Advertising

The traditional channels to reach customers aren't as influential as they used to be. A lot of users who no longer trust ads pick to take note of consumers' recommendations online.

Source: Statuslabs

98% Of Yelp's Website Visitors Bought From A Business They Discovered On The Site

Usually, 142 million consumers go to Yelp monthly. This is as excellent a time as any if you haven't claimed your totally free Yelp business page.

Source: RevLocal