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Only 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing
That's 56 percent of your competition that aren't benefiting from their listing.
While business listings on the major review platforms are totally free, a remarkably low number of businesses actually utilize them.
Although we now understand why client reviews are so effective, the majority of businesses apparently do not.
Source: LsaInsider
77% Of Consumers Do Not Trust Reviews That Are Older Than 3 Months
Customers don't care how good your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.
Customers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.
It is for this reason that companies need to be constantly requesting reviews.
Source: Statuslabs
91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of companies doubt the integrity of online reviews. Nonetheless, they understand the huge effect user scores have on their business. Undesirable client or staff member reviews can influence 90% of job seekers.
Source: Career Arc
A Single Business Review Can Lift Its Conversions By 10%
Online review stats reveal user-generated content can do miracles in regards to conversions.
A single review can have a massive impact on your business.
A hundred reviews can increase your conversion rates by as much as 37 percent. 2 hundred can supply a mind-blowing 44 percent boost.
Source: RevLocal
86 Percent Of Customers Would Consider Writing A Review For A Business
Your customers are your most important resource, and it's not only because of the money they spend at your business. If you provide an excellent experience, they will want to share it.
Source: Brightlocal
Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Companies
Younger people know the value of being informed. User-generated content has an indisputable influence on consumers.
If businesses stop to consider the power of client reviews over millennials, they will understand what they've been losing out on. Older individuals are different though, just 6% of people aged 55 or older read reviews.
Source: Brightlocal
Over Half Of Shoppers Aged 25 To 34 Published Reviews
According to Statista, the more youthful generations are surprisingly the more vocal ones.
Source: Statista
When Purchasing Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Influential Element
Statistics reveal that reviews were more effective than Television ads at 37%, social networks at 23% and display ads at 49%.
Source: Statista
74% Of Regional Companies Have At Least One Google Review
One review is far from enough to enhance your website's SERP ranking.
Looking at online rankings statistics, we learnt that a company needs to have an average of 40 reviews before buyers "Award" it with a star.
Source: Brightlocal
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
The Average Review Word Count Has Gotten 65% Shorter Since 2010
At this present time reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of a twitter tweet.
Source: Review Trackers
73% Of Customers Believe Consumer Reviews Are More Vital Than Star And Number Ratings
Online review statistics make it clear individuals aren't pleased with scores alone.
Written reviews make the statistics appear more authentic which is what the potential consumers are searching for. Almost a third of customers state composed reviews are the only feature that makes them believe the sites' reviews are pertinent and useful.
Source: Fan and Fuel
Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you want to buy a new automobile and there are several models which fit your criteria. How do you pick the very best one for you? Well, you read the reviews.
With the help of other people, you quickly select a model that works for you. That's how favorable reviews convert customers into consumers.
Source: Consumer Affairs