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72 Percent Of Clients Will Not Take Action Before They Read Some Reviews
No matter how appealing your marketing is, you still require customer reviews. There's no way around it. Consumers are still happy to hear you out, but they trust other individuals more.
Source: My Testimonial Engine
Many Local Businesses Have An Average Of 39 Google Reviews
Individuals like to share their experience after they've gone to a supplier. Online review trends reveal individuals choose to comment if they had a favorable experience, instead of a negative or mediocre one.
Source: Brightlocal
Since They Desire To Buy A Service Or An Item And Want To Get The Facts About The Businesses Items And Services, 82 Percent Of Consumers Check Out Review Websites.
Users come because they have already formed a buying decision. The majority of them (89%) buy within a week of their visit.
Source: RevLocal
Reviews Published On Twitter Can Boost Sales By 6.46 Percent
Online review data show that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
Negative Reviews Can Increase Conversion By Up To 85%
It sounds insane, however negative reviews can be a positive force for users to spend more time on your site. According to online review stats, people spend more than five times as long on a site when they check out negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or faked reviews.
Source: Reevoo
61 Percent Of Regional Businesses Have A Typical Score Of 4 To 5 Stars
Overall two thirds of businesses have outstanding and good ratings. Just 5% of businesses have a score listed below 3 stars.
Source: Brightlocal
More Than Four Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent
One negative review is enough for 35 percent of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent less sales.
Of course, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
77% Of Individuals Don't Rely On Reviews That Are Older Than Three Months
Customers don't care how good your product or service was in the past. Because they are fresh and relevant, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.
It is for this reason that businesses need to be constantly requesting reviews.
Source: Statuslabs
Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process
Let's say you want to purchase a brand-new vehicle and there are several models which fit your requirements. How do you select the best one for you? Well, you read the reviews.
With the help of other customers, you quickly choose one that works for you. That's how positive reviews transform consumers into customers.
Source: Consumer Affairs
70 Percent Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business
Four reviews may be too few. Most people read many more reviews to get an idea of how the business is actually doing. Do not depend upon that statistic alone.
Source: Brightlocal
If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Won't Utilize A Service
This stat is one of numerous that show the significance of online ratings. Now that news of consumer satisfaction travels this quick, keeping your customers happy is more crucial than ever.
57 percent of consumers have looked for business with more than 4 stars in 2018, which is up from 48% in 2017.
Furthermore, 11 percent looked only for companies with a perfect five star rating.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization
The star ranking is the first thing consumers see. Still, users take note of other elements as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of American consumers.
Source: Statista