Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of USA Consumers

24% of US shoppers consider reviews as 'very influential'.

To illustrate the importance of online reviews and scores, did you know that 81% of consumers will pay more for an item with reviews and those exact same customers are also ready to accept slower shipping times for such products.

Source: Turntonetworks

15% Of People Do Not Trust Businesses Without Any Online Reviews

No trust indicates no interactions. 15 percent of potential consumers will not even consider doing business with a company they can't find opinions about.

Source: Statuslabs

Favorable Reviews Encourage 68 Percent Of Consumers To Choose A Local Business

Given that the huge bulk of consumers read reviews, you'd want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

63.6% Of Consumers Visit Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.

These online review stats show the basic popularity of a site can just go so far when it concerns trust.

Source: Review Trackers

61% Of Local Businesses Have A Typical Score Of 4 To 5 Stars

Typically two-thirds of businesses have excellent and exceptional rankings. Only 5% of businesses have a score below 3 stars.

Source: Brightlocal

Consumers Could Spend 31% More With A Business That Has Excellent Reviews

Pay attention to this statistic. The better other users explain your product and services, the more money you can charge and consumer review statistics show us precisely just how much more.

Source: Martech Zone

82% Of Customers Visit Review Websites Since They Want To Buy A Service Or A Product And Wish To Get The Facts About Business Products And Services.

Review sites are locations that customers go to get the truth about a business, service or product . Users come because they have already formed a purchase decision. The bulk of them (89 percent) buy within a week of their visit. And 29% do so within 24 hours.

Source: RevLocal

The Average Review Length Has Become 65% Shorter Since 2010

At the present time reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of tweet on twitter.

Source: Review Trackers

Facebook Reviews Affect More Than 50 Percent Of Consumers' Buying Decisions

Facebook is currently the most popular social network which can likewise affect our purchasing preferences.

According to social reviews data, Facebook affects over half of users' purchase decisions.

Facebook reviews statistics reveal that 4 out of 5 users are most likely to rely on a local business if it has positive reviews.

Source: RevLocal

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

74 Percent Of Regional Businesses Have At Least 1 Google Review

One review is far from adequate to enhance your website's SERP ranking.

Looking at online rankings stats, we found out that a business needs to have at least 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

A Single Business Review Can Lift Its Conversions By 10 Percent

Online review stats show user-generated material can do miracles in terms of conversions.

A single review can have an enormous impact on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can offer a mind-blowing 44 percent increase.

Source: RevLocal

More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70%

One negative review is enough for 35 percent of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Published On Twitter Can Help Improve Online Sales By 6.46 Percent

Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

USA Buyers Consider "Product Performance" To Be The Most Useful Detail In Product Reviews

They focus on various elements of the shopping experience when people read reviews. However according to online review stats, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of US clients.

Source: Statista

A Lot Of Popular Products Have An Average Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star rankings.

According to client rating statistics, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center

95% Of Dissatisfied Consumers Will Return To A Company If A Business Makes An Effort To Solve Issues Rapidly And Efficiently

Customers don't anticipate you to be perfect. When things go wrong, they do expect you to deal with things. If there's absolutely nothing else a business can do to deal with a concern, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

72% Of Consumers Won't Take Action Before They Check Out Some Reviews

Irrespective of how appealing your marketing is, you still require customer reviews. There's no skirting around it. Customers are still going to hear you out, but they trust other people more.

Source: My Testimonial Engine