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72% Of Clients Will Not Take Action Before They Check Out Some Reviews
Irrespective of how appealing your marketing is, you still require consumer reviews. There's no way around it. Clients are still ready to hear you out, however they rely on other people more.
Source: My Testimonial Engine
One-half Of All Millennial's "Constantly" Read Online Reviews For Businesses
Younger people understand the value of being informed. User-generated content has an unassailable influence on customers.
They will recognize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older individuals are different though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
70% Of Customers Choose To Find Out About A Business Through Reviews And Short Articles, Rather Than Ads
Ads are all well and good, however it deserves attempting a different approach too. Reviews are without a doubt the very best way to find the truth about a product or service.
Source: Statuslabs
Google Accounts For 57.5 Percent Of All Reviews Throughout The World
Google is in the lead here, followed by Facebook as a distant second.
Here are the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
Online Product Reviews About An Item Can Amplify Its Conversion Rate By An Unprecedented 270 Percent
User review statistics reveal the purchase probability for a product with 5 reviews is 270 percent higher than the exact same product without reviews.
Source: Spiegel Research Center
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More
We already discussed the positive and negative reviews and their impact on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. Customers expect to see some negative reviews.
Source: Capterra
When Purchasing Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Influential Factor
Data reveal that reviews were more beneficial than Television advertisements at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
53% Of Customers Expect Businesses To Respond Within A Week To Negative Reviews
Online review stats prove that 63% of customer reviews remain without a response. That's too bad, because those businesses are losing consumers that way.
Source: Review Trackers
Reviews Posted On Twitter Can Help Increase Online Sales By 6.46%
Online review data reveal that reviews shared on Twitter, do more to increase sales than those on any other social network.
Source: Yotpo
Unfavorable Reviews Can Increase Conversion By As Much As 85%
It sounds insane, but negative reviews can be a positive force for users to spend more time on your site. According to online review data, individuals devote more than five times as long on a site when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95% suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
90 Percent Of Users Need Less Than 10 Reviews To Form An Opinion About A Business
You understand what people state about first impressions?
Users get their first impression of your businesses through reviews. Usually through less than 10 of them.
If you don't have reviews on your website, think about asking your visitors to write one.
Source: Martech Zone
70% Of Consumers Need To Check Out At Least Four Reviews Before They Can Rely On A Business
4 reviews may be too few. The majority of people check out much more reviews to get a clear view of how business is actually doing. Don't depend on that statistic alone.
Source: Brightlocal
Facebook Reviews Affect More Than 50% Of Consumers' Purchasing Decisions
Facebook is presently the most popular social network which can likewise influence our purchasing preferences.
According to social reviews data, Facebook impacts over half of users' purchase decisions.
If it has favorable reviews, Facebook reviews statistics reveal that 4 out of five users are more likely to trust a local business.
Source: RevLocal
83 Percent Of Consumers Don't Trust Advertising
The traditional channels to reach clients aren't as influential as they used to be. A lot of users who no longer trust ads choose to pay attention to clients' suggestions online.
Source: Statuslabs