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63.6% Of Consumers Go To Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.
When it comes to trust, these online review statistics show the general popularity of a website can just go so far.
Source: Review Trackers
91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee
The 86% of companies question the integrity of online reviews. Nevertheless, they realize the huge effect user scores have on their business. Unfavorable customer or staff member reviews can influence 90% of job seekers.
Source: Career Arc
Online Reviews Affect 67.7% Of Customer Buying Decisions
More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
91 Percent Of Millennials Have Confidence In Online Reviews As Much As Family And Friends
Online review statistics position consumers' reviews as the most credible source of recommendations. Online reviews normally carry the same weight as advice from loved ones.
Source: Brightlocal
88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics
Stats reveal that reviews were more helpful than Television ads at 37%, social networks at 23% and display ads at 49%.
Source: Statista
Consumer Reviews On Products Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals opinions before they ever trust what the manufacturer says. The reason, producers' descriptions are generally ads.
Source: Martech Zone
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization
The star ranking is the first thing consumers see. Still, users pay attention to other elements too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of American consumers.
Source: Statista
61% Of Regional Businesses Have A Typical Ranking Of 4 To 5 Stars
Generally two-thirds of businesses have excellent and great rankings. Only 5% of businesses have a ranking below 3 stars.
Source: Brightlocal
Buyers Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done faster. Buying choices are made rapidly.
Online reviews are undoubtedly convincing, yet online marketers have not necessarily come to value the power of them.
Source: Martech Zone
Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process
Let's say you want to purchase a brand-new vehicle and there are numerous models which fit your criteria. How do you choose the best one for you? Well, you read online reviews.
With the help of other people, you manage to select a model that works for you. That's how positive reviews transform customers into consumers.
Source: Consumer Affairs
53% Of Consumers Anticipate Businesses To Answer Back Within A Week To Unfavorable Reviews
Online review stats reveal that 63% of consumer reviews go on without a reaction. That's too bad, since those businesses are losing clients that way.
Source: Review Trackers