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15 Percent Of Buyers Don't Trust Businesses With No Online Reviews
No trust indicates no interactions. 15 percent of possible consumers won't even think about doing business with a company they can't find viewpoints about.
Source: Statuslabs
91% Of Millennials Turn To Online Reviews As Much As Friends And Family
Online review statistics place consumers' reviews as the most reliable source of recommendations. Online reviews generally carry the exact same weight as suggestions from family and friends.
Source: Brightlocal
Consumer Reviews On Products Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals opinions before they ever trust what the producer says. The reason, producers' descriptions are essentially ads.
Source: Martech Zone
Visitors Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Buy Than Desktop Users
Mobile users prefer to get things done quicker. Therefore, purchasing choices are made quickly.
Online reviews are undoubtedly persuasive, yet marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone
70 Percent Of Customers Choose To Learn About A Business Via Posts And Reviews, Instead Of Advertisements
Advertisements are all well and good, but it's worth trying a different approach also. Reviews are by far the best way to find the truth about a product or service.
Source: Statuslabs
More Than 4 Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent
One negative review suffices for 35 percent of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.
Naturally, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of businesses doubt the integrity of online reviews. Nevertheless, they understand the massive impact user ratings have on their business. Unfavorable customer or employee reviews can influence 90% of job seekers.
Source: Career Arc
74% Of Regional Companies Have At Least One Google Review
A single review is far from adequate to enhance your site's SERP ranking.
Looking at online scores data, we found out that a business requires to have approximately 40 reviews before people "Award" it with a star.
Source: Brightlocal
72 Percent Of Consumers Won't Take Action Before They Check Out Some Reviews
Irrespective of how eye-catching your marketing is, you still require customer reviews. There is no other way around it. Consumers are still happy to hear you out, but they rely on other individuals more.
Source: My Testimonial Engine
Google Accounts For 57.5% Of All Reviews Globally
Google is in the lead here, followed by Facebook as a distant second.
Here's the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Just 6% Of Customers Do Not Trust Customer Reviews At All
According to customer review statistics, a tremendous 19% of consumers constantly trust online reviews and never a buy without checking out reviews first.
Source: Statista
64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who check out client reviews, agree that it increases their buying confidence.
Companies use the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista