63.6 Percent Of Customers Go To Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics show the general popularity of a website can only go so far.

Source: Review Trackers

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

89% Of Shoppers Prefer To Read Reviews On Their Smartphones

Be it through an app or a mobile browser, customers prefer to read reviews on their mobile devices.

Source: Statista

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the negative and positive reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Consumers anticipate to see some negative reviews.

Source: Capterra

90% Of Site Visitors Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what people state about very first impressions?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

If you do not have reviews on your website, consider asking your visitors to write one.

Source: Martech Zone

Customers Might Spend 31 Percent More With A Business That Has Terrific Reviews

Take notice of this fact. The more detailed other users describe your services or product, the more cash you can charge and consumer review stats reveal to us precisely how much more.

Source: Martech Zone

73 Percent Of Consumers Believe Consumer Reviews Are More Vital Than Star And Number Ratings

Online review data make it clear individuals aren't satisfied with ratings alone.

Written reviews make the statistics appear more genuine which is what the prospective consumers are looking for. Almost a third of consumers state composed reviews are the only function that makes them think the websites' reviews are helpful and relevant.

Source: Fan and Fuel

Favorable Reviews Motivate 68 Percent Of Consumers To Use Local Businesses

Because the vast bulk of customers check out reviews, you'd want yours to be appealing to brand-new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

49% Of Customers Consider The Quantity Of Online Reviews As An Essential Factor In Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, however they consider their number and recency too.

The share of clients, who pay attention to the variety of reviews is presently at 46 percent.

Source: Brightlocal

30% Of Customers Feel Comfortable With A Business Which Reacts To Online Reviews

Staying connected with your consumers builds their trust. Even something as simple as responding to their remarks and reviews can make them feel appreciated.

As you might expect, customers who feel this way are more willing to invest more money with a company.

Source: Statuslabs

Clients Reading Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done quicker. Buying choices are made quickly.

Online reviews are undoubtedly convincing, yet marketers have not always come to appreciate the power of them.

Source: Martech Zone

Half Of All Millennial's "Always" Read Online Reviews For Companies

Younger people understand the worth of being informed. User-generated material has an indisputable impact on consumers.

They will understand what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older individuals are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

74 Percent Of Local Companies Have At Least One Google Review

A single review is far from adequate to improve your site's SERP ranking.

Looking at online ratings stats, we found out that a business requires to have an average of 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

70 Percent Of Consumers Prefer To Discover A Business Through Reviews And Posts, Instead Of Ads

Ads are all well and good, but it's worth trying a different approach as well. Reviews are without a doubt the very best method to find the truth about a product or service.

Source: Statuslabs