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Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Negative Reviews Can Increase Conversion By Up To 85%
It sounds insane, however negative reviews can be a positive factor for users to devote more time on your site. According to online review stats, people devote more than five times as long on a website when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of United States Customers
24% of US shoppers consider reviews as 'extremely influential'.
To show the value of online reviews and ratings, did you understand that 81 percent of customers will pay more for an item with reviews and those same consumers are also happy to accept slower shipping times for such products.
Source: Turntonetworks
67% Of Customers Suggest Reviews Are A "Extremely Important" Factor When Choosing A Service Provider
When consumers need to select a service provider, reviews have a massive impact on their decision.
Source: DemandGenReport
15% Of Visitors Do Not Trust Businesses Without Having Online Reviews
No trust means no interactions. 15 percent of prospective customers will not even consider doing business with a business they can't discover viewpoints about.
Source: Statuslabs
70% Of Consumers Prefer To Discover A Business By Means Of Articles And Reviews, Instead Of Ads
Advertisements are all well and good, but it's worth attempting a different approach also. Reviews are by far the best way to find the truth about a product or service.
Source: Statuslabs
49% Of Customers Consider The Number Of Online Reviews As A Vital Factor In Their Purchasing Decision
Customers value not just the quality or nature of the reviews, but they consider their quantity and recency also.
The share of customers, who pay attention to the variety of reviews is currently at 46 percent.
Source: Brightlocal
Almost All Consumers, Who Use Online Reviews, Read Them Early In The Purchasing Process
Let's say you want to purchase a new vehicle and there are numerous models which fit your criteria. How do you select the very best one for you? Well, you read reviews.
With the help of other customers, you manage to choose one that works for you. That's how positive reviews transform customers into clients.
Source: Consumer Affairs
A One Star Increase In Rating Can Lead To A 5% To 9% Increase In Business Profits
Businesses that treat customers honorably typically prosper, review websites help make sure of that.
Source: Statuslabs
61 Percent Of Local Businesses Have A Typical Rating Of 4 To 5 Stars
Overall 2 out of 3 companies have great and outstanding ratings. Just 5% of companies have a rating below three stars.
Source: Brightlocal
Software Reviews Impact Over 98% Of All Purchasers
18% of software purchasers consider reviews to be a vital factor in the purchase process. Software application reviews have no effect whatsoever on just 2% of customers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
71% Of Millennials Browse Consumer Reviews Of Expert Services
Over half of all individuals in need of an expert service rely on online reviews.
According to online reviews data, 59% utilized online reviews to select a lawyer or a physician.
Younger people (age 18-35) are even more likely to employ a professional based on online reviews. Just 19% of millennials will consider working with a lawyer without any.
Source: Thomson Reuters
63.6% Of Customers Visit Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.
These online review stats show the general popularity of a website can just go so far when it pertains to trust.
Source: Review Trackers
77% Of Customers Don't Trust Reviews That Are Older Than 3 Months
Consumers don't care how great your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.
Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.
It is for this reason that companies need to be continuously requesting reviews.
Source: Statuslabs