Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

The Average Review Length Has Gotten 65% Shorter Since 2010

Recently reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is proportionate to that of tweet on twitter.

Source: Review Trackers

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of American Consumers

24% of US shoppers consider reviews as 'extremely influential'.

To highlight the importance of online reviews and rankings, did you know that 81 percent of consumers will pay more for a product with reviews and those very same consumers are also going to accept slower shipping times for such items.

Source: Turntonetworks

Negative Reviews Can Boost Conversion By As Much As 85%

It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your website. According to online review data, individuals devote more than 5 times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo

Due To The Fact That They Desire To Acquire A Product Or A Service And Want To Get The Facts About The Businesses Products And Services, 82 Percent Of Customers Visit Review Websites.

Review websites are locations that customers go to get the facts about a service, business or item . Because they have currently formed a purchase decision, users come. The bulk of them (89%) purchase within a week of their visit. And 29 percent do so in 24 hours.

Source: RevLocal

Consumers Might Invest 31 Percent More With A Business That Has Fantastic Reviews

Take note of this fact. The better other users describe your product or service, the more cash you can charge and consumer review stats show us precisely how much more.

Source: Martech Zone

72% Of Clients Will Not Take Action Before They Read Some Reviews

No matter how enticing your marketing is, you still require consumer reviews. There's no way around it. Clients are still ready to hear you out, but they rely on other people more.

Source: My Testimonial Engine

91 Percent Of Millennials Depend On Online Reviews As Much As Loved Ones

Online review statistics place consumers' reviews as the most credible source of suggestions. Online reviews generally bring the same weight as advice from friends and family.

Source: Brightlocal

63.6 Percent Of Consumers Go To Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

These online review stats show the basic appeal of a site can just presume when it pertains to trust.

Source: Review Trackers

73% Of Consumers Believe Customer Reviews Are More Important Than Star And Number Ratings

Online review statistics make it clear individuals aren't satisfied with scores alone.

Consumer reviews make the statistics appear more genuine which is what the would-be clients are looking for. Nearly a third of customers state composed reviews are the only function that makes them think the sites' reviews are useful and relevant.

Source: Fan and Fuel

71% Of Millennials Browse Consumer Reviews Of Professional Services

Over half of all people in need of an expert service rely on online reviews.

According to online reviews data, 59% utilized online reviews to select a legal representative or a doctor.

Younger people (age 18-35) are even more likely to employ an expert based on online reviews. Only 19% of millennials will think about hiring an attorney without any.

Source: Thomson Reuters

Just 6% Of Customers Don't Trust Customer Reviews At All

According to client review statistics, a massive 19% of consumers constantly trust online reviews and never a purchase without checking out reviews initially.

Source: Statista

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

A One Star Increase In Score Can Cause A 5% To 9% Increase In Business Income

Businesses that treat consumers fairly typically succeed, review websites help ensure of that.

Source: Statuslabs

90% Of Users Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what people say about first impressions, right?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

If you do not have reviews on your site, think about asking your visitors to compose one.

Source: Martech Zone

86 Percent Of Consumers Would Think About Writing A Review For A Business

Your consumers are your most important resource, and it's not just because of the money they spend at your business. If you give them a good experience, they will want to share it.

Source: Brightlocal