When Purchasing Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Influential Aspect

Data reveal that reviews were more helpful than TV ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of United States Clients

24% of US buyers consider reviews as 'very influential'.

To illustrate the value of online reviews and ratings, did you know that 81% of consumers will pay more for a product with reviews and those exact same customers are likewise willing to accept slower shipping times for such items.

Source: Turntonetworks

Only 44% Of Local Businesses Have Accepted Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are complimentary, a remarkably low number of companies in fact use them.

Although we now know why consumer reviews are so effective, most businesses obviously don't.

Source: LsaInsider

Negative Reviews Can Improve Conversion By Up To 85 Percent

It sounds insane, but negative reviews can be a positive factor for users to spend more time on your website. According to online review statistics, individuals devote more than 5 times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo

77% Of Buyers Don't Trust Reviews That Are Older Than Three Months

Consumers don't care how great your product or service was in the past. Part of why online reviews matter is since they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that businesses ought to be constantly asking for reviews.

Source: Statuslabs

95% Of Unsatisfied Consumers Will Return To A Business If A Company Makes An Effort To Solve Issues Rapidly And Effectively

Customers don't expect you to be perfect. When things go wrong, they do expect you to resolve things. If there's absolutely nothing else a business can do to deal with a problem, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

One-half Of All Of The Millennial's "Always" Check Out Online Reviews For Companies

More youthful people understand the value of being informed. User-generated material has an unassailable effect on consumers.

They will understand what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older people are various though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

83% Of Clients Do Not Rely On Advertising

The standard channels to reach consumers aren't as prominent as they used to be. The majority of users who no longer trust ads choose to take note of clients' suggestions online.

Source: Statuslabs

United States Buyers Consider "Product Performance" To Be The Most Useful Information In Product Reviews

They focus on different aspects of the shopping experience when individuals read reviews. But according to online review statistics, 60% of them are most thinking about the product's performance.

Client satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of US customers.

Source: Statista

89% Of Shoppers Like To Read Reviews Using Their Mobile Devices

Be it via an app or a mobile browser, customers prefer to read reviews on their smart phones.

Source: Statista

Over Half Of Clients Aged 25 To 34 Gave Reviews

According to Statista, the younger generations are obviously the more vocal ones.

Source: Statista

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

86% Of Consumers Would Think About Composing A Review For A Business

Your consumers are your most valuable resource, and it's not just because of the cash they invest at your business. If you give them a great experience, they will want to share it.

Source: Brightlocal

Users Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done much faster. Therefore, purchasing decisions are made quickly.

Online reviews are certainly convincing, yet online marketers haven't always come to appreciate the power of them.

Source: Martech Zone