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More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70%
One negative review suffices for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.
Naturally, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of companies question the integrity of online reviews. Nonetheless, they understand the huge impact user rankings have on their business. Unfavorable customer or employee reviews can affect 90% of job seekers.
Source: Career Arc
67% Of Consumers Say Reviews Are A "Extremely Important" Factor When Choosing A Service Provider
When clients have to choose a service provider, reviews have a huge impact on their decision.
Source: DemandGenReport
Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
89% Of Consumers Read A Businesses Replies To Reviews
Not only do a lot of customers read the review replies, 30% of them hold them in high regard. Nearly 96% read the feedback to their own reviews.
Source: Brightlocal
Reviews Shared On Twitter Can Increase Sales By 6.46%
Online review data show that reviews shared on Twitter, do more to grow sales than those on any other social network.
Source: Yotpo
49% Of Consumers Consider The Number Of Online Reviews As An Essential Factor In Their Purchasing Decision
Customers value not just the quality or nature of the reviews, but they consider their number and recency too.
The share of consumers, who take notice of the number of reviews is currently at 46%.
Source: Brightlocal
83 Percent Of Consumers Don't Rely On Advertising
The traditional channels to reach clients aren't as influential as they utilized to be. Many users who no longer trust advertisements pick to pay attention to clients' suggestions online.
Source: Statuslabs
Only 6 Percent Of Customers Do Not Trust Client Reviews At All
According to client review statistics, a massive 19 percent of customers always trust online reviews and never a make a purchase without reading reviews.
Source: Statista
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization
The star score is the first thing consumers see. Still, users take notice of other elements as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of United States consumers.
Source: Statista
77% Of Consumers Don't Trust Reviews That Are Older Than Three Months
Clients don't care how excellent your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.
Consumers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.
It is for this reason that companies ought to be constantly requesting reviews.
Source: Statuslabs