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If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More
We already discussed the positive and negative reviews and their impact on consumers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. Consumers expect to see some unfavorable reviews.
Source: Capterra
Software Application Reviews Influence Over 98% Of All Buyers
18 percent of software buyers consider reviews to be an essential factor in the purchase process. Software reviews have no impact whatsoever on just 2 percent of customers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
30% Of Customers Feel Comfortable With A Company Which Reacts To Online Reviews
Corresponding with your consumers develops trust. Even something as basic as responding to their reviews and comments can make them feel appreciated.
As you may expect, clients who feel this way are more willing to invest more cash with a company.
Source: Statuslabs
89% Of Clients Like To Read Reviews On Their Mobile Phones
Be it by means of an app or a mobile internet browser, individuals prefer to read reviews on their mobile phones.
Source: Statista
If They Were Asked, 77% Of Clients Would Give A Review
More than a 35% would submit a review to advise others about their client experience and 24% would rather direct their review to the company itself.
Over a 26% would be willing to post a review to help other individuals with their choice making process.
Source: Podium
70 Percent Of Consumers Choose To Discover A Business Via Reviews And Posts, Rather Than Ads
Ads are all well and good, but it deserves trying a different approach as well. Reviews are without a doubt the best way to find the truth about a service or product.
Source: Statuslabs
Negative Reviews Can Improve Conversion By Up To 85 Percent
It sounds insane, but negative reviews can be a positive factor for users to spend more time on your website. According to online review data, individuals spend more than 5 times as long on a website when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, a frustrating 95 percent suspect censorship or fabricated reviews.
Source: Reevoo
Facebook Reviews Impact More Than 50 Percent Of Consumers' Buying Decisions
Facebook is currently the most popular social media which can also affect our purchasing preferences.
According to social media reviews statistics, Facebook impacts over half of users' purchase choices.
Facebook reviews statistics expose that four out of 5 users are most likely to trust a local business if it has favorable reviews.
Source: RevLocal
83% Of All Younger Shoppers Were Asked To Give A Review Recently
Of those asked, 80% of consumers did give a review. In general, businesses have asked 66% of all clients to post a review on their business.
Source: Brightlocal
Consumers Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users
Mobile users choose to get things done much faster. Buying decisions are made rapidly.
Online reviews are clearly persuasive, yet marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone
15% Of Visitors Do Not Trust Businesses Without Online Reviews
No trust implies no interactions. 15% of prospective clients will not even consider doing business with a company they can't discover viewpoints about.
Source: Statuslabs
88% Of Executives Consider Reputation Risk As A Leading Business Concern
Reputation management stats show a business's reputation does not affect just the clients. Prospective team members likewise look at scores and take a look at reviews.
Source: Deloitte
72 Percent Of Consumers Will Not Take Action Unless They Check Out Some Reviews
No matter how enticing your marketing is, you still require client reviews. There's no other way around it. Customers are still ready to hear you out, but they trust other individuals more.
Source: My Testimonial Engine
Google Represents 57.5 Percent Of All Reviews World Wide
As can be expected, Google remains in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
71% Of Millennials Browse Consumer Reviews Of Professional Services
More than half of all people in need of an expert service turn to online reviews.
According to online reviews data, 59% used online reviews to pick a lawyer or a medical professional.
Younger people (age 18-35) are a lot more likely to employ an expert based on online reviews. Just 19% of millennials will consider working with a lawyer without any.
Source: Thomson Reuters