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91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of companies question the integrity of online reviews. Nevertheless, they recognize the huge effect user rankings have on their business. Unfavorable client or staff member reviews can affect 90% of job seekers.
Source: Career Arc
91% Of Millennials Trust Online Reviews As Much As Friends And Family
Online review statistics put customers' reviews as the most trustworthy source of recommendations. Online reviews normally bring the exact same weight as recommendations from friends and family.
Source: Brightlocal
Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals opinions before they ever trust what the manufacturer says. The reason, producers' descriptions are basically ads.
Source: Martech Zone
64% Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30% of consumers who read client reviews, concur that it increases their buying confidence.
Organizations use the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More
We already discussed the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Customers expect to see some unfavorable reviews.
Source: Capterra
30% Of Clients Feel Favorable To A Business Which Reacts To Online Reviews
Staying connected with your consumers develops trust. Even something like responding to their reviews and remarks can make them feel appreciated.
As you might expect, customers who feel this way are more willing to invest more money with a company.
Source: Statuslabs
49 Percent Of Customers Consider The Number Of Online Reviews As An Important Consideration Of Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, however they consider their number and recency also.
The share of customers, who pay attention to the number of reviews is currently at 46 percent.
Source: Brightlocal
Software Application Reviews Impact Over 98% Of All Buyers
18 percent of software application buyers consider reviews to be an essential factor in the purchase process. Software reviews have no effect whatsoever on only 2% of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
72 Percent Of Customers Won't Take Action Unless They Read Some Reviews
No matter how enticing your marketing is, you still need client reviews. There's no other way around it. Customers are still ready to hear you out, however they trust other individuals more.
Source: My Testimonial Engine
Over Half Of Customers Aged 25-34 Posted Reviews
According to Statista, the younger generations are reportedly the more opinionated ones.
Source: Statista
Facebook Reviews Affect More Than 50 Percent Of Consumers' Purchasing Decisions
Facebook is currently the most popular social media which can likewise affect our purchasing preferences.
According to social reviews data, Facebook impacts the majority of users' purchase decisions.
If it has positive reviews, Facebook reviews stats expose that 4 out of 5 users are likely to rely on a local business.
Source: RevLocal
If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Will Not Use A Business
This stat is one of many that show the value of online ratings. Now that news of consumer complete satisfaction travels this quick, keeping your consumers delighted is more important than ever.
57% of consumers have actually searched for business with more than 4 stars in 2018, which is up from 48% in 2017.
Furthermore, 11% looked only for organizations with an ideal five star rating.
Source: Brightlocal
Many Popular Items Have An Average Score Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star ratings.
According to client rating stats, conversion rates begin to decrease as scores rise above 4.7.
Source: Spiegel Research Center