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91% Of Millennials Have Confidence In Online Reviews As Much As Loved Ones
Online review stats position consumers' reviews as the most reliable source of recommendations. Online reviews generally carry the very same weight as advice from friends and family.
Source: Brightlocal
60 Percent Of Consumers Consult Blog And Social Media Reviews On Their Cell Phones Before Shopping
In-store purchasing is affected considerably by blogs and reviews on social media. With men being twice as likely to be influenced than ladies.
Reviews and rating data show people value the opinion of peers more than any other material.
Source: Collective Bias
When Purchasing Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Influential Element
Data reveal that reviews were more beneficial than Television ads at 37%, social media at 23% and display ads at 49%.
Source: Statista
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization
The star score is the first thing customers see. Still, users focus on other aspects too, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of American consumers.
Source: Statista
Almost All Customers, Who Use Online Reviews, Read Them Early In The Purchasing Process
Let's say you want to purchase a new vehicle and there are several models which fit your criteria. How do you pick the very best one for you? Well, you read the reviews.
With the help of other customers, you quickly decide on a model that works for you. That's how favorable reviews convert consumers into clients.
Source: Consumer Affairs
Google Represents 57.5% Of All Reviews Around The Globe
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
These are the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
61 Percent Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars
Generally two-thirds of businesses have outstanding and good ratings. Just 5% of businesses have a ranking below 3 stars.
Source: Brightlocal
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More
We already discussed the negative and positive reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. Consumers expect to see some negative reviews.
Source: Capterra
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of US Consumers
24% of US consumers consider reviews as 'incredibly influential'.
To show the importance of online reviews and rankings, did you understand that 81% of customers will pay more for an item with reviews and those same clients are also ready to accept slower shipping times for such items.
Source: Turntonetworks
86% Of Consumers Would Think About Writing A Review For A Business
Your clients are your most valuable resource, and it's not just because of the cash they spend at your business. They will be prepared to share it if you offer them a great experience.
Source: Brightlocal
Facebook Reviews Affect More Than 50 Percent Of Consumers' Buying Decisions
Facebook is currently the most popular social media which can also affect our purchasing preferences.
According to social media reviews stats, Facebook affects the majority of users' purchase decisions.
If it has favorable reviews, Facebook reviews statistics reveal that 4 out of 5 users are likely to rely on a local business.
Source: RevLocal
Reviews Published On Twitter Can Boost Revenues By 6.46%
Online review data reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
15 Percent Of People Don't Trust Businesses Without Having Online Reviews
No trust suggests no interactions. 15% of possible consumers will not even think about doing business with a business they can't discover opinions about.
Source: Statuslabs