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90% Of Users Need Less Than 10 Reviews To Form An Opinion About A Business
You know what people say about impressions, right?
Users get their impression of your businesses through reviews. Normally through less than 10 of them.
Think about asking your visitors to write one if you do not have reviews on your website.
Source: Martech Zone
One-half Of All Millennial's "Always" Read Online Reviews For Businesses
Younger people know the value of being informed. User-generated content has an unassailable influence on consumers.
If businesses think of the power of consumer reviews over millennials, they will recognize what they've been missing out on. Older people are different though, just 6% of people aged 55 or older read reviews.
Source: Brightlocal
67% Of Consumers Claim Reviews Are A "Extremely Important" Factor When Selecting A Service Provider
When customers need to select a solution provider, reviews have a massive effect on their decision.
Source: DemandGenReport
89% Of Clients Want To Read Reviews Using Their Smart Devices
Be it through an app or a mobile browser, customers prefer to read reviews on their smart phones.
Source: Statista
Reviews Posted On Twitter Can Help Improve Online Sales By 6.46 Percent
Online review statistics show that reviews shared on Twitter, do more to increase sales than those on any other social network.
Source: Yotpo
60 Percent Of Customers Seek Advice From Blog And Social Media Network Reviews On Their Cell Phones Before Shopping
In-store shopping is affected considerably by blogs and reviews on social networks. With males being two times as likely to be influenced than women.
Reviews and ranking statistics reveal individuals value the opinion of peers more than any other material.
Source: Collective Bias
Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
15% Of People Don't Trust Businesses Without Any Online Reviews
No trust means no interactions. 15 percent of possible customers will not even consider working with a company they can't discover opinions about.
Source: Statuslabs
Consumer Reviews On Products Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples viewpoints before they ever trust what the producer states. The reason, manufacturers' descriptions are generally advertisements.
Source: Martech Zone
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
The Majority Of Individuals Aged 25 To 34 Gave Reviews
According to Statista, the more youthful generations are surprisingly the more vocal ones.
Source: Statista
Buyers Reading Reviews On A Mobile Phone Are 127% Most Likely To Buy Than Desktop Users
Mobile users prefer to get things done quicker. Buying choices are made quickly.
Online reviews are undoubtedly persuasive, yet online marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
89% Of Consumers Review A Businesses Replies To Reviews
Not only do many clients check out the review replies, 30% of them hold them in high regard. Nearly 96% read the replies to their own reviews.
Source: Brightlocal
63.6% Of Consumers Check Out Google To Look For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.
When it comes to trust, these online review statistics show the basic appeal of a site can only go so far.
Source: Review Trackers