Positive Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses

Because the large majority of customers read reviews, you would want yours to be appealing to new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

30% Of Consumers Feel Favorable To A Company Which Responds To Online Reviews

Keeping in touch with your customers builds their trust. Even something as basic as responding to their reviews and comments can make them feel appreciated.

As you might expect, customers who feel this way are more willing to invest more money with a company.

Source: Statuslabs

90% Of Site Visitors Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what individuals say about very first impressions?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

If you don't have reviews on your website, think about asking your visitors to compose one.

Source: Martech Zone

89% Of Consumers Prefer To Read Reviews On Their Mobile Devices

Be it through an app or a mobile internet browser, consumers choose to read reviews on their cell phones.

Source: Statista

Most Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they have visited a supplier. Online review trends show people choose to comment if they had a favorable experience, instead of a unfavorable or average one.

Source: Brightlocal

88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices

Stats reveal that reviews were more successful than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

Half Of All Of The Millennial's "Always" Read Online Reviews For Companies

More youthful individuals know the value of being informed. User-generated content has an unassailable impact on customers.

They will understand what they've been missing out on if businesses stop to think about the power of client reviews over millennials. Older individuals are various though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions

Facebook is currently the most popular social network which can also influence our purchasing preferences.

According to social media reviews stats, Facebook affects more than half of users' purchase choices.

If it has positive reviews, Facebook reviews statistics expose that 4 out of five users are most likely to trust a local business.

Source: RevLocal

Software Application Reviews Influence Over 98% Of All Purchasers

18% of software buyers consider reviews to be an important factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2% of customers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

63.6 Percent Of Consumers Go To Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.

These online review stats reveal the general appeal of a site can just go so far when it pertains to trust.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business

The star score is the first thing consumers see. Still, users take notice of other elements also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of United States consumers.

Source: Statista

More Than 4 Negative Reviews About A Company Or Service Might Reduce Sales By 70%

One negative review suffices for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses doubt the integrity of online reviews. Nonetheless, they realize the enormous effect user rankings have on their business. Undesirable consumer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

77% Of Customers Don't Trust Reviews That Are Older Than 3 Months

Customers don't care how great your service or product was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that companies need to be continuously requesting reviews.

Source: Statuslabs

74% Of Regional Companies Have At Least One Google Review

One review is far from sufficient to improve your website's SERP ranking.

Looking at online ratings statistics, we learnt that a company needs to have approximately 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

53 Percent Of Americans Consider Item Reviews And Rankings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's consumers are wary and desire the very best bang for their buck. It's no wonder that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

Reviews Published On Twitter Can Help Boost Revenues By 6.46 Percent

Online review statistics show that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo