82% Of Consumers Visit Review Websites Due To The Fact That They Wish To Buy A Product Or A Service And Want To Get The Truth About The Businesses Products And Services.

Users come because they have actually already formed a purchase decision. The bulk of them (89 percent) buy within a week of their visit.

Source: RevLocal

70% Of Customers Prefer To Learn About A Business Through Reviews And Posts, Rather Than Ads

Advertisements are all well and good, however it's worth trying a different approach as well. Reviews are without a doubt the very best way to discover the truth about a service or product.

Source: Statuslabs

95% Of Dissatisfied Consumers Will Return To A Business If A Business Takes Care Of Problems Rapidly And Efficiently

Clients do not expect you to be perfect. When things go wrong, they do expect you to take care of things. If there is absolutely nothing else a company can do to resolve an issue, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

Over Half Of Customers Won't Use An Organisation If It Has Less Than A 4 Star Rating

This stat is one of many that illustrate the importance of online rankings. Now that news of customer fulfillment travels this fast, keeping your consumers happy is more crucial than ever.

57% of customers have actually searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

11% looked only for companies with a perfect five star ranking.

Source: Brightlocal

64% Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who read client reviews, agree that it increases their buying confidence.

Organizations use the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

More Than 4 Negative Reviews About A Business Or Product May Decrease Sales By 70%

One negative review suffices for 35 percent of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

63.6% Of Customers Go To Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.

These online review statistics reveal the basic appeal of a site can just go so far when it concerns trust.

Source: Review Trackers

Only 6 Percent Of Consumers Do Not Trust Client Reviews At All

According to client review stats, a whopping 19% of consumers always rely on online reviews and never ever a make a purchase without checking out reviews.

Source: Statista

71% Of Millennials Search Consumer Reviews Of Professional Services

Majority of all individuals in need of an expert service turn to online reviews.

According to online reviews data, 59% utilized online reviews to choose a lawyer or a physician.

Younger people (age 18-35) are much more inclined to hire a professional based upon online reviews. Only 19% of millennials will think about working with an attorney without any.

Source: Thomson Reuters

15% Of People Do Not Trust Businesses Without Having Online Reviews

No trust implies no interactions. 15% of potential clients will not even consider doing business with a business they can't discover opinions about.

Source: Statuslabs

73 Percent Of Customers Think Written Reviews Are More Crucial Than Star And Number Scores

Online review statistics make it clear people aren't pleased with ratings alone.

Written reviews make the statistics appear more authentic which is what the potential customers are looking for. Practically a 3rd of consumers say composed reviews are the only function that makes them believe the sites' reviews are pertinent and useful.

Source: Fan and Fuel

72 Percent Of Clients Won't Take Action Before They Read Some Reviews

No matter how tempting your marketing is, you still need consumer reviews. There's no way around it. Consumers are still ready to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

Reviews Published On Twitter Can Help Improve Revenues By 6.46%

Online review statistics show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

30% Of Consumers Feel Favorable To A Business Which Reacts To Online Reviews

Keeping in touch with your clients creates trust. Even something easy like responding to their remarks and reviews can make them feel valued.

As you may expect, clients who feel this way are more willing to invest more money with a business.

Source: Statuslabs

70% Of Customers Need To Read At Least 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people check out a lot more reviews to get a clear view of how business is actually doing. Do not depend on that figure alone.

Source: Brightlocal

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of businesses doubt the integrity of online reviews. Nonetheless, they realize the huge impact user scores have on their business. Unfavorable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

Only 44% Of Local Businesses Have Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of businesses actually make use of them.

Although we now understand why consumer reviews are so effective, a lot of businesses obviously do not.

Source: LsaInsider