More Than Four Negative Reviews About A Company Or Product May Reduce Sales By 70%

One negative review suffices for 35% of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses question the integrity of online reviews. Nonetheless, they understand the massive impact user rankings have on their business. Undesirable customer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

A One Star Increase In Ranking Can Result In A 5% To 9% Boost In Business Earnings

Businesses that treat clients fairly typically succeed, review sites help make certain of that.

Source: Statuslabs

53% Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of Online Shopping.

Today's buyers are smart and want the very best bang for their dollar. It's no wonder that they consider checking out reviews as a big part of the buying decision.

Source: Statista

83% Of Clients Do Not Rely On Advertising

The conventional channels to reach clients aren't as influential as they utilized to be. The majority of users who no longer trust advertisements select to focus on clients' suggestions online.

Source: Statuslabs

Most Best Selling Items Have An Average Ranking Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star ratings are suspicious. Somebody always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. Sometimes a lower rating really helps your overall score.

According to customer rating stats, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

64% Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who check out customer reviews, agree that it increases their buying confidence.

Companies use the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

70 Percent Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people read a lot more reviews to get a better idea of how the business is really doing. Do not depend on that statistic alone.

Source: Brightlocal

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

95% Of Unsatisfied Customers Will Go Back To A Company If A Company Manages To Fix Issues Rapidly And Efficiently

Customers do not expect you to be perfect. When things go wrong, they do expect you to resolve things. If there's absolutely nothing else a company can do to solve a concern, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business

The star ranking is the first thing customers see. Still, users take note of other factors as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of USA consumers.

Source: Statista

53% Of Customers Anticipate Businesses To Respond Within A Week To Negative Reviews

Online review statistics reveal that 63% of consumer reviews go on without a reaction. That's regrettable, because those businesses are losing clients that way.

Source: Review Trackers

67% Of Customers Admit Reviews Are A "Extremely Important" Factor When Choosing A Service Provider

When customers have to pick a solution provider, reviews have an enormous influence on their decision.

Source: DemandGenReport

63.6% Of Consumers Visit Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review statistics reveal the general popularity of a website can only go so far.

Source: Review Trackers

71% Of Millennials Search Consumer Reviews Of Professional Services

Majority of all individuals in need of an expert service rely on online reviews.

According to online reviews stats, 59% used online reviews to choose a lawyer or a doctor.

Younger people (age 18-35) are even more likely to hire a professional based upon online reviews. Just 19% of millennials will consider hiring an attorney without any.

Source: Thomson Reuters

30% Of Customers Feel Comfortable With A Business Which Reacts To Online Reviews

Staying connected with your clients builds their trust. Even something as basic as responding to their remarks and reviews can make them feel appreciated.

As you may anticipate, clients who feel this way are more willing to invest more money with a business.

Source: Statuslabs

15% Of Users Do Not Trust Businesses Without Online Reviews

No trust means no interactions. 15 percent of prospective clients will not even consider working with a company they can't discover opinions about.

Source: Statuslabs

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists read approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they check out reviews 'constantly' or 'very often'.

Source: Trust You