83 Percent Of Consumers Don't Trust Advertising

The traditional channels to reach clients aren't as prominent as they used to be. A lot of users who no longer trust advertisements pick to take notice of consumers' recommendations online.

Source: Statuslabs

53% Of Americans Consider Product Reviews And Ratings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and want the very best bang for their dollar. It's no wonder that they consider reading reviews as a big part of the buying decision.

Source: Statista

72 Percent Of Customers Won't Take Action Before They Check Out Some Reviews

Regardless of how appealing your marketing is, you still need consumer reviews. There's no other way around it. Customers are still willing to hear you out, however they trust other people more.

Source: My Testimonial Engine

90% Of Site Visitors Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what individuals say about first impressions, right?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

Think about asking your visitors to compose one if you do not have reviews on your website.

Source: Martech Zone

Consumers Might Spend 31% More With A Business That Has Excellent Reviews

Take notice of this statistic. The more detailed other users describe your product and services, the more cash you can charge and customer review statistics reveal to us precisely just how much more.

Source: Martech Zone

Software Reviews Impact Over 98% Of All Purchasers

18 percent of software application buyers consider reviews to be a necessary factor in the purchase process. Software reviews have no impact whatsoever on only 2 percent of consumers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

89% Of Clients Read A Businesses Feedback To Reviews

Not only do the majority of clients check out the review replies, 30% of them hold them in high regard. Nearly 96% read the responses to their own reviews.

Source: Brightlocal

67% Of Consumers Claim Reviews Are A "Very Important" Factor When Choosing A Service Provider

Reviews have an enormous impact on their decision when customers have to select a solution provider.

Source: DemandGenReport

Only 44% Of Local Businesses Have Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of businesses in fact utilize them.

Although we now understand why consumer reviews are so powerful, a lot of businesses obviously do not.

Source: LsaInsider

63.6% Of Customers Go To Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

These online review stats show the general appeal of a website can just go so far when it concerns trust.

Source: Review Trackers

More Than 4 Negative Reviews About A Business Or Product Might Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of USA Clients

24% of US consumers consider reviews as 'extremely influential'.

To illustrate the importance of online reviews and rankings, did you understand that 81 percent of consumers will pay more for a product with reviews and those very same consumers are likewise happy to accept slower shipping times for such items.

Source: Turntonetworks

30% Of Consumers Feel Positive About A Business Which Reacts To Online Reviews

Communicating with your clients builds their trust. Even something as basic as responding to their reviews and remarks can make them feel appreciated.

As you may expect, clients who feel this way are happy to invest more cash with a business.

Source: Statuslabs

Google Accounts For 57.5 Percent Of All Reviews World-wide

Google is in the lead here, followed by Facebook as a remote second.

Here are the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Only 6 Percent Of Customers Don't Rely On Consumer Reviews At All

According to customer review stats, a tremendous 19% of consumers always trust online reviews and never ever a purchase without reading reviews first.

Source: Statista

One-half Of All Millennial's "Constantly" Check Out Online Reviews For Businesses

Younger individuals understand the value of being informed. User-generated material has an indisputable effect on consumers.

They will recognize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older individuals are various though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

Consumer Reviews On Products Are Relied On Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals viewpoints before they ever trust what the maker says. The reason, manufacturers' descriptions are essentially advertisements.

Source: Martech Zone

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Also

We already discussed the positive and negative reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Customers anticipate to see some negative reviews.

Source: Capterra