49% Of Customers Consider The Number Of Online Reviews As A Vital Consideration Of Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, but they consider their number and recency as well.

The share of consumers, who take note of the variety of reviews is presently at 46 percent.

Source: Brightlocal

83% Of Customers Do Not Rely On Advertising

The traditional channels to reach clients aren't as prominent as they utilized to be. Many users who no longer trust advertisements pick to take notice of customers' suggestions online.

Source: Statuslabs

74% Of Regional Companies Have At A Minimum, One Google Review

One review is far from adequate to enhance your website's SERP ranking.

Taking a look at online scores data, we found out that a company needs to have at least 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

More Than Half Of Consumers Aged 25 To 34 Submitted Reviews

According to Statista, the more youthful generations are seemingly the more vocal ones.

Source: Statista

67% Of Consumers Suggest Reviews Are A "Very Crucial" Factor When Picking A Solution Provider

Reviews have an enormous effect on their decision when clients have to pick a service provider.

Source: DemandGenReport

60 Percent Of Consumers Consult Blog And Social Network Reviews On Their Cell Phones Prior To Shopping

In-store shopping is influenced considerably by blogs and reviews on social networks. With males being twice as likely to be influenced than ladies.

Reviews and rating data reveal individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

61 Percent Of Regional Businesses Have An Average Ranking Of 4 Or 5 Stars

Overall two-thirds of companies have excellent and outstanding rankings. Just 5% of companies have a score below 3 stars.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company

The star ranking is the first thing customers see. Still, users take note of other factors as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of American consumers.

Source: Statista

The Average Review Word Count Has Gotten 65% Much Shorter Since 2010

Recently reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of tweet from twitter.

Source: Review Trackers

Positive Reviews Motivate 68% Of Customers To Use Local Businesses

Considering that the huge majority of consumers check out reviews, you would want yours to be enticing to new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Consumer Reviews On Products Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples opinions before they ever trust what the maker says. The reason, manufacturers' descriptions are generally advertisements.

Source: Martech Zone

71% Of Millennials Browse Customer Reviews Of Professional Services

More than half of all people in need of an expert service turn to online reviews.

According to online reviews data, 59% used online reviews to choose a doctor or a legal representative.

Younger people (age 18-35) are even more likely to employ a professional based on online reviews. Just 19% of millennials will consider hiring a legal representative without any.

Source: Thomson Reuters

52% Of Customers Rely On A Product More If It Has Negative Reviews As Well

We already touched upon the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. People expect to see some negative reviews.

Source: Capterra