Only 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of companies really utilize them.

Although we now know why client reviews are so powerful, a lot of businesses apparently don't.

Source: LsaInsider

30% Of Consumers Feel Positive About A Company Which Reacts To Online Reviews

Communicating with your customers develops trust. Even something easy like reacting to their remarks and reviews can make them feel valued.

As you might expect, customers who feel this way are ready to invest more cash with a company.

Source: Statuslabs

83 Percent Of Consumers Do Not Trust Advertising

The standard channels to reach consumers aren't as prominent as they utilized to be. The majority of users who no longer trust advertisements pick to pay attention to clients' recommendations online.

Source: Statuslabs

Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples viewpoints before they ever trust what the maker states. The reason, manufacturers' descriptions are generally ads.

Source: Martech Zone

61% Of Local Businesses Have An Average Rating Of 4 To 5 Stars

Generally 2 out of 3 companies have great and awesome scores. Only 5% of businesses have a score listed below three stars.

Source: Brightlocal

70 Percent Of Customers Choose To Find Out About A Business Through Reviews And Short Articles, Instead Of Advertisements

Ads are all well and good, but it's worth trying a different approach also. Reviews are by far the very best way to discover the truth about a service or product.

Source: Statuslabs

91% Of Millennials Depend On Online Reviews As Much As Friends And Family

Online review stats put customers' reviews as the most trustworthy source of recommendations. Online reviews typically bring the very same weight as guidance from family and friends.

Source: Brightlocal

Over Half Of Consumers Aged 25-34 Posted Reviews

According to Statista, the younger generations are clearly the more opinionated ones.

Source: Statista

If A Business Makes An Effort To Resolve Problems Quickly And Effectively, 95% Of Unhappy Customers Will Go Back To A Business

Consumers do not expect you to be perfect. When things go wrong, they do expect you to deal with things. If there's nothing else a business can do to deal with a problem, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

Favorable Reviews Motivate 68 Percent Of Customers To Use A Local Business

Given that the huge bulk of customers read reviews, you'd want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business travelers alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

90 Percent Of Consumers Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what individuals state about very first impressions?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

Think about asking your visitors to compose one if you do not have reviews on your website.

Source: Martech Zone

73% Of Customers Believe Customer Reviews Are More Important Than Star And Number Scores

Online review statistics make it clear people aren't pleased with scores alone.

Written reviews make the statistics appear more genuine which is what the potential consumers are looking for. Almost a 3rd of customers say composed reviews are the only feature that makes them believe the sites' reviews are useful and appropriate.

Source: Fan and Fuel

63.6 Percent Of Consumers Go To Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

These online review statistics reveal the general popularity of a site can just go so far when it concerns trust.

Source: Review Trackers

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

74 Percent Of Regional Companies Have At Least 1 Google Review

One review is far from enough to improve your website's SERP ranking.

Looking at online ratings data, we discovered that a company requires to have at least 40 reviews before users "Award" it with a star.

Source: Brightlocal