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Half Of All Millennial's "Constantly" Check Out Online Reviews For Businesses
Younger individuals understand the value of being informed. User-generated content has an unassailable influence on consumers.
They will realize what they've been missing out on if businesses stop to think about the power of client reviews over millennials. Older people are different though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal
The Typical Review Length Has Become 65% Much Shorter Since 2010
Now a days reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of a twitter tweet.
Source: Review Trackers
49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Buying Decision
Customers value not just the quality or nature of the reviews, however they consider their number and recency too.
The share of customers, who focus on the number of reviews is currently at 46%.
Source: Brightlocal
73 Percent Of Consumers Think Customer Reviews Are More Vital Than Star And Number Ratings
Online review data make it clear people aren't satisfied with scores alone.
Client reviews make the statistics appear more genuine which is what the potential consumers are looking for. Nearly a 3rd of customers say composed reviews are the only feature that makes them believe the websites' reviews are appropriate and beneficial.
Source: Fan and Fuel
83 Percent Of Customers Don't Trust Advertising
The traditional channels to reach consumers aren't as prominent as they used to be. Most users who no longer trust advertisements choose to take notice of consumers' recommendations online.
Source: Statuslabs
70 Percent Of Consumers Choose To Find Out About A Business Via Reviews And Short Articles, Instead Of Ads
Advertisements are all well and good, however it deserves trying a different approach as well. Reviews are without a doubt the very best way to discover the truth about a product or service.
Source: Statuslabs
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
63.6% Of Consumers Go To Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.
These online review stats reveal the general appeal of a site can only go so far when it concerns trust.
Source: Review Trackers
95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services
Leisure and business travelers alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they read reviews 'always' or 'really often'.
Source: Trust You
Over Half Of Individuals Aged 25 To 34 Gave Reviews
According to Statista, the more youthful generations are obviously the more opinionated ones.
Source: Statista
Positive Reviews Motivate 68 Percent Of Consumers To Use Local Businesses
Since the large majority of customers check out reviews, you'd want yours to be inviting to new clients, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of businesses doubt the integrity of online reviews. Nonetheless, they recognize the massive effect user scores have on their business. Unfavorable consumer or staff member reviews can influence 90% of job seekers.
Source: Career Arc
82 Percent Of Customers Visit Review Sites Due To The Fact That They Want To Acquire A Product Or A Service And Wish To Get The Truth About Business Products And Services.
Review websites are locations that customers go to get the truth about a service, business or product . Users come since they have actually currently formed a purchase decision. The majority of them (89%) purchase within a week of their visit. And 29 percent do so in 24 hours.
Source: RevLocal