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If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More
We already discussed the negative and positive reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. Customers anticipate to see some negative reviews.
Source: Capterra
Google Represents 57.5 Percent Of All Reviews Across The World
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
These are the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
90% Of Buyers Need Less Than 10 Reviews To Form A Viewpoint About A Business
You know what people say about first impressions?
Users get their impression of your businesses through reviews. Usually through less than 10 of them.
Think about asking your visitors to compose one if you do not have reviews on your site.
Source: Martech Zone
91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of companies doubt the integrity of online reviews. Nonetheless, they realize the enormous impact user scores have on their business. Unfavorable client or staff member reviews can affect 90% of job seekers.
Source: Career Arc
Clients Could Spend 31% More With A Business That Has Fantastic Reviews
Take note of this fact. The more detailed other users describe your product or service, the more money you can charge and consumer review stats reveal to us precisely just how much more.
Source: Martech Zone
91 Percent Of Millennials Have Confidence In Online Reviews As Much As Family And Friends
Online review stats put customers' reviews as the most credible source of recommendations. Online reviews typically bring the exact same weight as guidance from loved ones.
Source: Brightlocal
Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
USA Buyers Regard "Product Performance" To Be The Most Valuable Info In Product Reviews
They focus on different elements of the shopping experience when individuals read reviews. However according to online review statistics, 60% of them are most thinking about the product's performance.
Client satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of American consumers.
Source: Statista
30% Of Consumers Feel Comfortable With A Company Which Reacts To Online Reviews
Keeping in touch with your consumers creates trust. Even something easy like reacting to their remarks and reviews can make them feel appreciated.
As you might anticipate, clients who feel this way are happy to invest more money with a company.
Source: Statuslabs
83 Percent Of Customers Do Not Trust Advertising
The traditional channels to reach consumers aren't as prominent as they used to be. Many users who no longer trust advertisements pick to focus on clients' recommendations online.
Source: Statuslabs
89% Of Customers Want To Read Reviews Using Their Cell Phones
Be it through an app or a mobile browser, clients prefer to read reviews on their phones.
Source: Statista