Customers Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users choose to get things done quicker. For that reason, buying choices are made quickly.

Online reviews are clearly persuasive, yet online marketers haven't always come to appreciate the power of them.

Source: Martech Zone

A Lot Of Best Selling Products Have A Typical Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star rankings.

According to consumer rating stats, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

Fifty Percent Of All Of The Millennial's "Constantly" Read Online Reviews For Companies

More youthful people know the value of being informed. User-generated content has an unassailable effect on consumers.

If businesses stop to consider the power of customer reviews over millennials, they will recognize what they've been losing out on. Older people are different though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

60 Percent Of Consumers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Phones Prior To Shopping

In-store purchasing is affected significantly by blogs and reviews on social media. With men being two times as likely to be influenced than ladies.

Reviews and ranking stats show people value the viewpoint of peers more than any other content.

Source: Collective Bias

70% Of Consumers Prefer To Learn About A Business Through Articles And Reviews, Rather Than Advertisements

Ads are all well and good, but it's worth attempting a different approach also. Reviews are by far the very best way to find the truth about a product or service.

Source: Statuslabs

If A Business Manages To Resolve Problems Quickly And Effectively, 95% Of Unsatisfied Clients Will Return To A Business

Customers do not anticipate you to be perfect. When things go wrong, they do expect you to fix things. If there is absolutely nothing else a company can do to resolve an issue, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

98 Percent Of Yelp's Browsers Bought From A Business They Found On The Site

Generally, 142 million consumers go to Yelp every month. If you haven't claimed your complimentary Yelp business page, this is as excellent a time as any.

Source: RevLocal

49% Of Customers Consider The Quantity Of Online Reviews As An Important Factor In Their Buying Decision

Consumers value not just the quality or nature of the reviews, however they consider their number and recency as well.

The share of consumers, who take notice of the number of reviews is presently at 46 percent.

Source: Brightlocal

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. People expect to see some unfavorable reviews.

Source: Capterra

91% Of Millennials Depend On Online Reviews As Much As Family And Friends

Online review statistics position customers' reviews as the most credible source of suggestions. Online reviews usually carry the very same weight as advice from friends and family.

Source: Brightlocal

United States Consumers Regard "Product Performance" To Be The Most Helpful Information In Product Reviews

When individuals read reviews, they concentrate on different elements of the shopping experience. But according to online review stats, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of American consumers.

Source: Statista

88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Buying Home Electronics

Stats reveal that reviews were more helpful than TV advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

53% Of Customers Anticipate Companies To Reply Within A Week To Unfavorable Reviews

Online review stats prove that 63% of customer reviews go on without a reaction. That's regrettable, since those businesses are losing customers that way.

Source: Review Trackers

More Than Four Negative Reviews About A Business Or Service Might Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

77% Of Buyers Don't Trust Reviews That Are Older Than Three Months

Clients don't care how good your product or service was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that businesses should to be constantly requesting reviews.

Source: Statuslabs

Just 44% Of Local Businesses Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of companies actually use them.

Although we now know why client reviews are so effective, many businesses apparently do not.

Source: LsaInsider

89% Of Buyers Like To Read Reviews Using Their Mobile Devices

Be it through an app or a mobile browser, people young and old prefer to read reviews on their phones.

Source: Statista