More Than 4 Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

98% Of Yelp's Browsers Bought From A Business They Found On The Site

Usually, 142 million customers go to Yelp each month. If you haven't claimed your complimentary Yelp business page, this is as great a time as any.

Source: RevLocal

91 Percent Of Millennials Have Confidence In Online Reviews As Much As Loved Ones

Online review stats position clients' reviews as the most reliable source of recommendations. Online reviews generally carry the exact same weight as suggestions from friends and family.

Source: Brightlocal

30% Of Customers Feel Positive About A Company Which Answers Online Reviews

Keeping in touch with your customers establishes trust. Even something as simple as responding to their remarks and reviews can make them feel appreciated.

As you may anticipate, clients who feel this way are going to spend more cash with a business.

Source: Statuslabs

If They Were Asked, 77% Of Clients Would Give A Review

More than a 35% would post a review to advise others about their consumer encounter and 24% would most likely direct their review to the business itself.

Over a 26% would want to give a review to assist other individuals with their choice making process.

Source: Podium

89% Of Individuals Want To Read Reviews On Their Smart Devices

Be it via an app or a mobile web browser, people prefer to read reviews on their smart phones.

Source: Statista

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Google Accounts For 57.5% Of All Reviews Across The World

Google is the clear winner as far as circulation goes, but they are not the only ones in the game.

Here are the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

Reviews Posted On Twitter Can Help Boost Revenues By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

71% Of Millennials Browse Consumer Reviews Of Expert Services

More than half of all people in need of an expert service rely on online reviews.

According to online reviews data, 59% used online reviews to choose a doctor or a lawyer.

Young people (age 18-35) are a lot more likely to work with a professional based upon online reviews. Just 19% of millennials will think about working with a lawyer without any.

Source: Thomson Reuters

83% Of All Younger Customers Were Asked To Leave A Review Recently

Of those asked, 80% of customers did give a review. Overall, companies have asked 66% of all clients to submit a review on their business.

Source: Brightlocal

67% Of Customers Admit Reviews Are A "Very Crucial" Factor When Choosing A Solution Provider

When customers have to choose a solution provider, reviews have an enormous impact on their decision.

Source: DemandGenReport

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of US Consumers

24% of US shoppers consider reviews as 'extremely influential'.

To illustrate the importance of online reviews and ratings, did you know that 81% of customers will pay more for a product with reviews and those very same consumers are also ready to accept slower shipping times for such products.

Source: Turntonetworks

Consumer Reviews On Products Are Relied On Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the maker states. The reason, makers' descriptions are basically ads.

Source: Martech Zone