64% Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who check out consumer reviews, agree that it increases their purchasing confidence.

Companies utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

More Than Half Of Customers Aged 25 To 34 Gave Reviews

According to Statista, the more youthful generations are unsurprisingly the more opinionated ones.

Source: Statista

98% Of Yelp's Browsers Bought From A Business They Discovered On The Website

Typically, 142 million customers go to Yelp each month. If you have not claimed your complimentary Yelp business page, this is as excellent a time as any.

Source: RevLocal

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business travelers alike check out reviews to form an opinion. Business travelers check out approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they check out reviews 'constantly' or 'extremely frequently'.

Source: Trust You

77% Of Users Don't Trust Reviews That Are Older Than Three Months

Customers don't care how good your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.

Consumers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that companies need to be constantly requesting reviews.

Source: Statuslabs

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to buy a brand-new automobile and there are numerous models which fit your criteria. How do you choose the very best one for you? Well, you read online reviews.

With the help of other customers, you quickly choose one that works for you. That's how positive reviews convert customers into consumers.

Source: Consumer Affairs

People Reading Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done faster. For that reason, purchasing decisions are made rapidly.

Online reviews are clearly convincing, yet online marketers have not always come to appreciate the power of them.

Source: Martech Zone

49 Percent Of Consumers Consider The Number Of Online Reviews As A Vital Consideration Of Their Purchasing Decision

Customers value not only the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of consumers, who take notice of the variety of reviews is currently at 46%.

Source: Brightlocal

60% Of Customers Consult Blog And Social Media Network Reviews On Their Mobile Phones Prior To Shopping

In-store purchasing is affected significantly by blogs and reviews on social media. With men being twice as likely to be influenced than ladies.

Reviews and ranking data show individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

A One Star Increase In Rating Can Result In A 5% To 9% Boost In Business Revenue

Businesses that treat consumers well typically prosper, review websites help ensure of that.

Source: Statuslabs

30% Of Clients Feel Positive About A Company Which Reacts To Online Reviews

Corresponding with your consumers creates trust. Even something as basic as reacting to their reviews and comments can make them feel appreciated.

As you might expect, customers who feel this way are more willing to spend more cash with a company.

Source: Statuslabs

More Than Four Negative Reviews About A Company Or Product Might Reduce Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization

The star rating is the first thing consumers see. Still, users focus on other factors also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of USA consumers.

Source: Statista

63.6 Percent Of Customers Go To Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review stats show the basic appeal of a website can only go so far.

Source: Review Trackers

Unfavorable Reviews Can Increase Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive factor for users to devote more time on your website. According to online review data, people spend more than 5 times as long on a site when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95% suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

Many Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they have gone to a supplier. Online review trends reveal individuals prefer to comment if they had a positive experience, instead of a unfavorable or average one.

Source: Brightlocal