72 Percent Of Customers Won't Take Action Before They Read Some Reviews

Irrespective of how enticing your marketing is, you still require client reviews. There is no other way around it. Consumers are still happy to hear you out, however they trust other people more.

Source: My Testimonial Engine

60% Of Consumers Refer To Blog And Social Media Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is affected significantly by blogs and reviews on social media. With males being two times as likely to be affected than women.

Reviews and score statistics show people value the viewpoint of peers more than any other content.

Source: Collective Bias

If They Were Asked, 77% Of Clients Would Definitely Give A Review

More than a 35% would do it to notify others about their client experience and 24% would likely direct their review to the business itself.

Over a 26% would be willing to post a review to assist other individuals with their decision making process.

Source: Podium

61 Percent Of Local Businesses Have An Average Rating Of 4 Or 5 Stars

Overall two thirds of companies have outstanding and great scores. Just 5% of businesses have a rating listed below 3 stars.

Source: Brightlocal

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

98 Percent Of Yelp's Browsers Purchased From A Business They Discovered On The Site

Normally, 142 million customers check out Yelp on a monthly basis. If you have not claimed your complimentary Yelp business page, this is as great a time as any.

Source: RevLocal

The Average Review Word Count Has Become 65% Much Shorter Since 2010

Lately reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of tweet on twitter.

Source: Review Trackers

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of US Clients

24% of US shoppers consider reviews as 'very influential'.

To show the significance of online reviews and ratings, did you know that 81 percent of consumers will pay more for a product with reviews and those very same consumers are likewise willing to accept slower shipping times for such products.

Source: Turntonetworks

Online Product Reviews About A Product Can Improve Its Conversion Rate By A Staggering 270%

User review statistics show the purchase likelihood for a product with 5 reviews is 270 percent higher than the same item without reviews.

Source: Spiegel Research Center

74% Of Local Companies Have At A Minimum, One Google Review

One review is far from enough to enhance your site's SERP ranking.

Looking at online ratings stats, we found out that a business requires to have a minimum of 40 reviews before clients "Award" it with a star.

Source: Brightlocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to buy a new car and there are a number of models which fit your requirements. How do you select the best one for you? Well, you read reviews.

With the help of other people, you quickly choose one that works for you. That's how positive reviews transform customers into clients.

Source: Consumer Affairs

Users Reading Reviews On A Mobile Device Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Therefore, buying decisions are made quickly.

Online reviews are clearly convincing, yet marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

64% Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who read customer reviews, agree that it increases their buying confidence.

Companies utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Favorable Reviews Encourage 68% Of Customers To Choose A Local Business

Because the large bulk of consumers check out reviews, you would want yours to be enticing to brand-new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Software Reviews Influence Over 98% Of All Purchasers

18 percent of software application buyers consider reviews to be an essential factor in the purchase process. Software reviews have no impact whatsoever on only 2 percent of customers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

89% Of Clients Review A Companies Replies To Reviews

Not only do the majority of individuals check out the review replies, 30% of them hold them in high regard. Nearly 96% read the replies to their own reviews.

Source: Brightlocal