Because They Want To Purchase An Item Or A Service And Want To Get The Truth About The Businesses Products And Services, 82 Percent Of Customers Go To Review Websites.

Users come since they have currently formed a buying decision. The bulk of them (89 percent) buy within a week of their visit.

Source: RevLocal

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of US Customers

24% of US buyers consider reviews as 'very influential'.

To show the value of online reviews and ratings, did you know that 81 percent of consumers will pay more for a product with reviews and those very same clients are also willing to accept slower shipping times for such products.

Source: Turntonetworks

89% Of Consumers Browse A Businesses Reactions To Reviews

Not only do the majority of clients check out the review replies, 30% of them hold them in high regard. Practically 96% read the feedback to their own reviews.

Source: Brightlocal

Facebook Reviews Affect More Than 50 Percent Of Consumers' Buying Decisions

Facebook is currently the most popular social network which can also influence our purchasing decisions.

According to social media reviews statistics, Facebook impacts over half of users' purchase choices.

Facebook reviews stats expose that four out of 5 users are most likely to trust a local business if it has positive reviews.

Source: RevLocal

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to buy a new car and there are numerous models which fit your criteria. How do you pick the very best one for you? Well, you read online reviews.

With the help of other consumers, you quickly choose a model that works for you. That's how positive reviews convert consumers into clients.

Source: Consumer Affairs

Majority Of Customers Won't Utilize An Organisation If It Has Less Than A 4 Star Rating

This stat is among numerous that illustrate the significance of online ratings. Now that news of client fulfillment travels this fast, keeping your consumers pleased is more important than ever.

57 percent of customers have actually searched for business with more than four stars in 2018, which is up from 48% in 2017.

Furthermore, 11 percent looked only for companies with a best five star rating.

Source: Brightlocal

70% Of Consumers Prefer To Find Out About A Business Via Short Articles And Reviews, Instead Of Ads

Ads are all well and good, however it deserves trying a different approach as well. Reviews are by far the very best way to discover the truth about a service or product.

Source: Statuslabs

More Than Four Negative Reviews About A Business Or Product May Decrease Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Negative Reviews Can Improve Conversion By As Much As 85%

It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your website. According to online review statistics, people devote more than 5 times as long on a website when they read negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

73% Of Customers Believe Written Reviews Are More Important Than Star And Number Scores

Online review statistics make it clear people aren't pleased with ratings alone.

Customer reviews make the statistics appear more authentic which is what the would-be consumers are trying to find. Nearly a third of customers state composed reviews are the only function that makes them believe the sites' reviews are appropriate and helpful.

Source: Fan and Fuel

49% Of Customers Consider The Number Of Online Reviews As A Vital Factor In Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, but they consider their number and recency also.

The share of consumers, who take notice of the variety of reviews is currently at 46 percent.

Source: Brightlocal

74 Percent Of Regional Companies Have At Least One Google Review

A single review is far from sufficient to improve your website's SERP ranking.

Looking at online ratings statistics, we found out that a company requires to have a minimum of 40 reviews before users "Award" it with a star.

Source: Brightlocal

Customer Reviews On Items Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the maker states. The reason, makers' descriptions are basically advertisements.

Source: Martech Zone

88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics

Statistics reveal that reviews were more effective than Television ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

Just 44% Of Local Companies Have Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the major review platforms are free, a remarkably low number of businesses in fact make use of them.

Although we now know why customer reviews are so powerful, a lot of businesses apparently do not.

Source: LsaInsider

One-half Of All Of The Millennial's "Always" Read Online Reviews For Businesses

More youthful individuals understand the value of being informed. User-generated material has an indisputable impact on customers.

If businesses stop to consider the power of consumer reviews over millennials, they will realize what they've been losing out on. Older individuals are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

98% Of Yelp's Visitors Purchased From A Business They Found On The Website

Normally, 142 million customers go to Yelp every month. If you haven't declared your free Yelp business page, this is as good a time as any.

Source: RevLocal