Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

83% Of All Young Clients Were Asked To Leave A Review Recently

Of those invited, 80% of clients did give a review. In general, companies have asked 66% of all clients to leave a review on their company.

Source: Brightlocal

Only 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of companies actually use them.

Although we now know why client reviews are so effective, a lot of businesses apparently do not.

Source: LsaInsider

More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70%

One negative review is enough for 35% of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

A Lone Business Review Can Raise Its Conversions By 10%

Online review stats show user-generated material can do miracles in regards to conversions.

A single review can have an enormous effect on your business.

A hundred reviews can increase your conversion rates by as much as 37 percent. Two hundred can provide a mind-blowing 44% increase.

Source: RevLocal

64 Percent Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30% of consumers who read customer reviews, concur that it increases their buying confidence.

Companies utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

73% Of Consumers Think Client Reviews Are More Vital Than Star And Number Ratings

Online review data make it clear people aren't satisfied with scores alone.

Client reviews make the statistics appear more authentic which is what the prospective consumers are searching for. Nearly a 3rd of consumers say written reviews are the only feature that makes them believe the websites' reviews are pertinent and useful.

Source: Fan and Fuel

Reviews Shared On Twitter Can Boost Revenues By 6.46 Percent

Online review stats reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

70% Of Customers Prefer To Learn About A Business Via Reviews And Posts, Instead Of Advertisements

Advertisements are all well and good, but it's worth trying a different approach also. Reviews are without a doubt the best way to find the truth about a service or product.

Source: Statuslabs

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz