More Than 4 Negative Reviews About A Company Or Product Might Decrease Sales By 70%

One negative review is enough for 35 percent of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Half Of All Millennial's "Constantly" Read Online Reviews For Companies

More youthful people understand the value of being informed. User-generated material has an unassailable impact on consumers.

If businesses stop to consider the power of client reviews over millennials, they will recognize what they've been missing out on. Older people are different though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

73 Percent Of Customers Think Consumer Reviews Are More Important Than Star And Number Rankings

Online review data make it clear individuals aren't pleased with scores alone.

Customer reviews make the statistics appear more genuine which is what the would-be clients are looking for. Practically a third of customers state composed reviews are the only feature that makes them think the websites' reviews are useful and appropriate.

Source: Fan and Fuel

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses doubt the integrity of online reviews. However, they realize the massive impact user rankings have on their business. Unfavorable client or staff member reviews can influence 90% of job seekers.

Source: Career Arc

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business travelers alike check out reviews to form an opinion. Business tourists read approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they check out reviews 'constantly' or 'extremely frequently'.

Source: Trust You

88% Of Executives Regard Reputation Risk As A Leading Business Issue

Reputation management stats show a company's reputation does not affect just the clients. Potential employees also look at scores and take a look at reviews.

Source: Deloitte

A Single Business Review Can Raise Its Conversions By 10%

Online review statistics reveal user-generated material can do wonders in regards to conversions.

A single review can have a massive effect on your business.

A hundred reviews can boost your conversion rates by as much as 37%. 2 hundred can offer an astonishing 44% boost.

Source: RevLocal

86 Percent Of Customers Would Think About Composing A Review For A Business

Your consumers are your most important resource, and it's not just because of the money they spend at your business. If you provide a great experience, they will be willing to share it.

Source: Brightlocal

Just 6 Percent Of Consumers Do Not Trust Customer Reviews At All

According to consumer review data, a massive 19 percent of customers always trust online reviews and never ever a make a purchase without checking out reviews.

Source: Statista

71% Of Millennials Search Consumer Reviews Of Expert Services

Majority of all people in need of an expert service turn to online reviews.

According to online reviews stats, 59% used online reviews to select a doctor or a legal representative.

Younger people (age 18-35) are even more likely to employ a professional based on online reviews. Only 19% of millennials will consider working with a legal representative without any.

Source: Thomson Reuters

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews As Well

We already touched upon the positive and negative reviews and their effect on customers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. Customers expect to see some negative reviews.

Source: Capterra

60 Percent Of Customers Check Out Blog And Social Media Network Reviews On Their Mobile Devices Prior To Shopping

In-store purchasing is influenced substantially by blogs and reviews on social networks. With males being two times as likely to be influenced than women.

Reviews and rating data reveal people value the viewpoint of peers more than any other material.

Source: Collective Bias

63.6 Percent Of Consumers Visit Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

These online review stats reveal the basic popularity of a website can only go so far when it pertains to trust.

Source: Review Trackers