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53 Percent Of Americans Consider Product Reviews And Rankings As The Most Vital Part Of The Online Shopping Experience In 2018.
Today's buyers are wary and desire the very best bang for their dollar. It's no wonder that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista
Software Application Reviews Impact Over 98% Of All Buyers
18% of software buyers consider reviews to be an essential factor in the purchase procedure. Software reviews have no effect whatsoever on only 2% of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
71% Of Millennials Search Consumer Reviews Of Professional Services
Over half of all people in need of an expert service rely on online reviews.
According to online reviews data, 59% utilized online reviews to pick an attorney or a doctor.
Younger people (age 18-35) are much more likely to work with a professional based upon online reviews. Just 19% of millennials will think about hiring a lawyer without any.
Source: Thomson Reuters
52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Too
We already discussed the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. People expect to see some unfavorable reviews.
Source: Capterra
61 Percent Of Regional Businesses Have A Typical Rating Of 4 Or 5 Stars
Overall two thirds of companies have excellent and outstanding rankings. Just 5% of businesses have a ranking listed below 3 stars.
Source: Brightlocal
90 Percent Of Clients Need Less Than 10 Reviews To Form An Opinion About A Business
You understand what people say about very first impressions?
Users get their first impression of your businesses through reviews. Typically through less than 10 of them.
Consider asking your visitors to write one if you do not have reviews on your website.
Source: Martech Zone
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
83% Of Consumers Don't Trust Advertising
The standard channels to reach clients aren't as prominent as they used to be. Many users who no longer trust advertisements choose to take note of consumers' suggestions online.
Source: Statuslabs
The Typical Review Word Count Has Become 65% Much Shorter Since 2010
Currently reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of tweet on twitter.
Source: Review Trackers
Only 6% Of Consumers Do Not Trust Client Reviews At All
According to consumer review stats, a tremendous 19% of consumers constantly rely on online reviews and never a purchase without checking out reviews first.
Source: Statista
If They Were Asked, 77% Of Consumers Would Probably Leave A Review
More than a 35% would post a review to notify others about their consumer encounter and 24% would likely direct their review to the business itself.
Over a 26% would want to submit a review to help other people with their choice making process.
Source: Podium
74% Of Local Businesses Have At A Minimum, One Google Review
A single review is far from adequate to enhance your site's SERP ranking.
Looking at online scores stats, we discovered that a business requires to have at least 40 reviews before consumers "Award" it with a star.
Source: Brightlocal
72% Of Clients Will Not Take Action Before They Check Out Some Reviews
Irrespective of how appealing your marketing is, you still need client reviews. There is no skirting around it. Consumers are still happy to hear you out, but they rely on other people more.
Source: My Testimonial Engine