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A One Star Boost In Ranking Can Cause A 5% To 9% Boost In Business Income
Businesses that treat customers fairly typically flourish, review sites help make sure of that.
Source: Statuslabs
63.6% Of Consumers Check Out Google To Read Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.
When it comes to trust, these online review stats show the general popularity of a site can only go so far.
Source: Review Trackers
Positive Reviews Motivate 68 Percent Of Consumers To Use Local Businesses
Given that the vast majority of consumers read reviews, you'd want yours to be appealing to brand-new customers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Clients Might Invest 31 Percent More With A Business That Has Excellent Reviews
Pay attention to this statistic. The more detailed other users explain your services or product, the more cash you can charge and consumer review statistics show us exactly how much more.
Source: Martech Zone
61% Of Local Businesses Have A Typical Rating Of 4 To 5 Stars
Typically two-thirds of companies have great and outstanding scores. Only 5% of companies have a rating listed below three stars.
Source: Brightlocal
89% Of Consumers Browse A Businesses Reactions To Reviews
Not only do most shoppers read the review replies, 30% of them value them highly. Practically 96% read the responses to their own reviews.
Source: Brightlocal
Just 6% Of Customers Do Not Trust Client Reviews At All
According to client review stats, a whopping 19% of customers always rely on online reviews and never ever a buy without reading reviews initially.
Source: Statista
52% Of Consumers Trust A Product More If It Has Negative Reviews As Well
We already discussed the positive and negative reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. Customers expect to see some negative reviews.
Source: Capterra
Just 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing
That's 56% of your competition that aren't benefiting from their listing.
While business listings on the major review platforms are totally free, a remarkably low number of businesses actually use them.
Although we now know why customer reviews are so powerful, a lot of businesses apparently don't.
Source: LsaInsider
US Shoppers Consider "Product Performance" To Be The Most Valuable Detail In Product Reviews
When individuals read reviews, they concentrate on different elements of the shopping experience. However according to online review statistics, 60% of them are most thinking about the item's performance.
Client satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of American consumers.
Source: Statista
Many Local Companies Have Approximately 39 Google Reviews
Individuals like to share their experience after they have gone to a vendor. Online review trends show individuals prefer to comment if they had a favorable experience, rather than a negative or average one.
Source: Brightlocal
Software Application Reviews Impact Over 98% Of All Buyers
18% of software application buyers consider reviews to be an important factor in the purchase process. Software application reviews have no effect whatsoever on just 2% of customers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
Customer Reviews On Products Are Relied On Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples opinions before they ever trust what the maker says. The reason, producers' descriptions are basically ads.
Source: Martech Zone
More Than 4 Negative Reviews About A Business Or Product Might Decrease Sales By 70%
One negative review suffices for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent fewer sales.
Obviously, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
49% Of Customers Consider The Quantity Of Online Reviews As An Important Factor In Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, however they consider their number and recency also.
The share of customers, who pay attention to the variety of reviews is currently at 46%.
Source: Brightlocal
82% Of Customers Check Out Review Sites Due To The Fact That They Want To Acquire A Service Or A Product And Want To Get The Facts About The Businesses Products And Services.
Review websites are places that customers go to get the truth about a service, product or business. Because they have currently formed a buying decision, users come. The majority of them (89%) purchase within a week of their visit. And 29 percent do so in 24 hours.
Source: RevLocal
89% Of Customers Prefer To Read Reviews Using Their Smart Devices
Be it through an app or a mobile web browser, customers prefer to read reviews on their mobile devices.
Source: Statista