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Only 44% Of Local Companies Have Claimed Their Google My Business Listing
That's 56 percent of your competition that aren't benefiting from their listing.
While business listings on the major review platforms are free, a surprisingly low number of businesses actually utilize them.
Although we now know why consumer reviews are so effective, a lot of businesses obviously don't.
Source: LsaInsider
61 Percent Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars
Overall two-thirds of companies have excellent and outstanding ratings. Only 5% of businesses have a ranking below three stars.
Source: Brightlocal
Only 6% Of Consumers Do Not Rely On Consumer Reviews At All
According to consumer review statistics, a massive 19 percent of consumers always rely on online reviews and never ever a buy without reading reviews initially.
Source: Statista
Online Item Reviews About A Product Can Increase Its Conversion Rate By An Incredible 270%
User review statistics reveal the purchase possibility for a product with five reviews is 270 percent higher than the same product without reviews.
Source: Spiegel Research Center
Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Buying Process
Let's say you wish to purchase a brand-new automobile and there are several models which fit your criteria. How do you choose the best one for you? Well, you read online reviews.
With the help of other people, you manage to select one that works for you. That's how positive reviews convert customers into clients.
Source: Consumer Affairs
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization
The star rating is the first thing customers see. Still, users pay attention to other factors as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of US customers.
Source: Statista
A One Star Boost In Ranking Can Lead To A 5% To 9% Boost In Business Profits
Businesses that treat clients honorably usually prosper, review sites help make sure of that.
Source: Statuslabs
77% Of Customers Do Not Rely On Reviews That Are Older Than Three Months
Customers don't care how excellent your service or product was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.
Consumers know businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.
It is for this reason that businesses ought to be constantly asking for reviews.
Source: Statuslabs
70 Percent Of Consumers Choose To Find Out About A Business Via Short Articles And Reviews, Instead Of Advertisements
Advertisements are all well and good, but it deserves trying a different approach also. Reviews are by far the best method to discover the truth about a service or product.
Source: Statuslabs
88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices
Statistics reveal that reviews were more helpful than TV advertisements at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
Online Reviews Impact 67.7% Of Customer Buying Decisions
More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Negative Reviews Can Boost Conversion By Up To 85 Percent
It sounds insane, but negative reviews can be a positive factor for users to devote more time on your website. According to online review stats, individuals spend more than 5 times as long on a website when they read negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95% suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
90 Percent Of Individuals Need Less Than 10 Reviews To Form An Opinion About A Business
You know what people say about impressions, right?
Users get their impression of your businesses through reviews. Normally through less than 10 of them.
Consider asking your visitors to write one if you don't have reviews on your website.
Source: Martech Zone