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Favorable Reviews Motivate 68 Percent Of Customers To Use Local Businesses
Considering that the vast majority of customers check out reviews, you'd want yours to be inviting to new consumers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization
The star score is the first thing consumers see. Still, users take note of other aspects too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of US consumers.
Source: Statista
77% Of Users Don't Rely On Reviews That Are Older Than Three Months
Consumers don't care how great your product or service was in the past. Part of why online reviews matter is since they are relevant and fresh.
Consumers understand businesses lose their touch all the time, which is why most of them find older reviews irrelevant.
It is for this reason that companies ought to be continuously requesting reviews.
Source: Statuslabs
74% Of Regional Businesses Have At Least 1 Google Review
One review is far from adequate to enhance your site's SERP ranking.
Looking at online scores statistics, we learnt that a company needs to have at least 40 reviews before clients "Award" it with a star.
Source: Brightlocal
91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of businesses doubt the integrity of online reviews. Nevertheless, they realize the huge impact user rankings have on their business. Unfavorable client or staff member reviews can affect 90% of job seekers.
Source: Career Arc
89% Of Shoppers Like To Read Reviews Using Their Smart Devices
Be it by means of an app or a mobile internet browser, customers prefer to read reviews on their cell phones.
Source: Statista
Software Reviews Influence Over 98% Of All Buyers
18% of software application buyers consider reviews to be a vital factor in the purchase procedure. Software application reviews have no impact whatsoever on just 2% of consumers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process
Let's say you want to buy a new vehicle and there are several models which fit your criteria. How do you choose the best one for you? Well, you read reviews.
With the help of other consumers, you manage to decide on a model that works for you. That's how positive reviews convert customers into consumers.
Source: Consumer Affairs
88% Of Executives Judge Reputation Risk As A Top Business Problem
Reputation management stats suggest a business's reputation doesn't impact simply the consumers. Prospective employees likewise take a look at scores and read reviews.
Source: Deloitte
83% Of All Young Customers Were Invited To Post A Review Recently
Of those asked, 80% of customers did submit a review. Overall, companies have asked 66% of all customers to post a review on their company.
Source: Brightlocal
60% Of Customers Seek Advice From Blog And Social Media Reviews On Their Mobile Devices Before Shopping
In-store shopping is affected considerably by blogs and reviews on social media. With men being twice as likely to be affected than ladies.
Reviews and rating data reveal individuals value the opinion of peers more than any other material.
Source: Collective Bias
Clients Checking Out Reviews On A Mobile Device Are 127% More Likely To Buy Than Desktop Users
Mobile users prefer to get things done quicker. Therefore, purchasing choices are made rapidly.
Online reviews are certainly persuasive, yet marketers haven't always come to appreciate the power of them.
Source: Martech Zone
If A Company Makes An Effort To Fix Problems Quickly And Effectively, 95% Of Disappointed Consumers Will Return To A Company
Customers do not expect you to be perfect. When things go wrong, they do expect you to fix things. If there's nothing else a company can do to deal with a problem, a simple coupon can say "We're sorry" in a more enticing way.
Source: SocialMediaToday
Clients Could Spend 31% More With A Business That Has Terrific Reviews
Take notice of this fact. The more detailed other users describe your product or service, the more money you can charge and customer review stats reveal to us exactly how much more.
Source: Martech Zone
73% Of Customers Believe Consumer Reviews Are More Crucial Than Star And Number Scores
Online review data make it clear people aren't pleased with scores alone.
Customer reviews make the stats appear more authentic which is what the would-be clients are trying to find. Practically a third of consumers state written reviews are the only function that makes them believe the websites' reviews are pertinent and useful.
Source: Fan and Fuel
70% Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business
Four reviews may be too few. The majority of people read much more reviews to get a clear view of how the business is in fact doing. Do not depend upon that statistic alone.
Source: Brightlocal
Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of United States Consumers
24% of US buyers consider reviews as 'extremely influential'.
To show the significance of online reviews and scores, did you understand that 81% of consumers will pay more for a product with reviews and those same clients are likewise happy to accept slower shipping times for such products.
Source: Turntonetworks