98% Of Yelp's Visitors Purchased From A Business They Found On The Site

Typically, 142 million customers visit Yelp on a monthly basis. If you have not declared your complimentary Yelp business page, this is as great a time as any.

Source: RevLocal

Clients Might Spend 31 Percent More With A Business That Has Great Reviews

Take note of this fact. The better other users explain your product and services, the more money you can charge and customer review statistics show us precisely just how much more.

Source: Martech Zone

60 Percent Of Consumers Consult Blog And Social Media Network Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is influenced considerably by blogs and reviews on social media. With males being twice as likely to be affected than ladies.

Reviews and ranking stats reveal people value the viewpoint of peers more than any other content.

Source: Collective Bias

More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of companies doubt the integrity of online reviews. However, they understand the massive effect user ratings have on their business. Unfavorable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc

83% Of All Younger Customers Were Asked To Leave A Review Recently

Of those asked, 80% of consumers did submit a review. In general, companies have actually asked 66% of all customers to post a review on their business.

Source: Brightlocal

USA Consumers Regard "Product Performance" To Be The Most Useful Info In Product Reviews

When people read reviews, they focus on different elements of the shopping experience. However according to online review statistics, 60% of them are most thinking about the product's performance.

Client satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of American customers.

Source: Statista

When Buying Home Electronic Devices, 88% Of Americans Reported That Product Reviews Were The Most Influential Element

Stats reveal that reviews were more helpful than Television ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the negative and positive reviews and their impact on customers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. Consumers expect to see some unfavorable reviews.

Source: Capterra

Software Application Reviews Impact Over 98% Of All Buyers

18% of software application buyers consider reviews to be a vital factor in the purchase process. Software application reviews have no effect whatsoever on just 2% of consumers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

Online Product Reviews About A Product Can Amplify Its Conversion Rate By More Than 270 Percent

User review statistics reveal the purchase possibility for a product with 5 reviews is 270% higher than the exact same product without reviews.

Source: Spiegel Research Center

Only 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a remarkably low number of businesses really utilize them.

Although we now know why client reviews are so effective, a lot of businesses obviously don't.

Source: LsaInsider

89% Of Shoppers Want To Read Reviews Using Their Smart Devices

Be it via an app or a mobile browser, customers choose to read reviews on their phones.

Source: Statista

The Average Review Word Count Has Gotten 65% Shorter Since 2010

Nowadays reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of a tweet.

Source: Review Trackers

64% Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who read customer reviews, concur that it increases their purchasing confidence.

Businesses utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

86% Of Customers Would Think About Writing A Review For A Business

Your consumers are your most important resource, and it's not just because of the cash they invest at your business. If you give them a great experience, they will be willing to share it.

Source: Brightlocal

72% Of Customers Will Not Take Action Unless They Read Some Reviews

Irrespective of how alluring your marketing is, you still require consumer reviews. There's no way around it. Consumers are still willing to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

The Majority Of Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they have visited a supplier. Online review trends show people prefer to comment if they had a positive experience, instead of a negative or mediocre one.

Source: Brightlocal