Just 6 Percent Of Consumers Don't Trust Customer Reviews At All

According to client review statistics, a tremendous 19% of customers constantly trust online reviews and never a purchase without checking out reviews first.

Source: Statista

Favorable Reviews Motivate 68 Percent Of Consumers To Choose Local Businesses

Given that the huge majority of consumers read reviews, you'd want yours to be enticing to new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

The Majority Of Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they have gone to a supplier. Online review trends reveal people prefer to comment if they had a positive experience, rather than a negative or average one.

Source: Brightlocal

60 Percent Of Consumers Check Out Blog And Social Media Network Reviews On Their Cell Phones Before Shopping

In-store purchasing is influenced considerably by blogs and reviews on social media. With men being two times as likely to be affected than women.

Reviews and rating stats reveal individuals value the opinion of peers more than any other material.

Source: Collective Bias

One-half Of All Millennial's "Constantly" Read Online Reviews For Businesses

Younger individuals understand the value of being informed. User-generated material has an indisputable influence on customers.

If businesses think of the power of consumer reviews over millennials, they will understand what they've been missing out on. Older people are different though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Only 44% Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of businesses in fact utilize them.

Although we now know why consumer reviews are so powerful, most businesses obviously don't.

Source: LsaInsider

73% Of Consumers Think Consumer Reviews Are More Important Than Star And Number Scores

Online review data make it clear people aren't satisfied with scores alone.

Customer reviews make the statistics appear more genuine which is what the would-be customers are searching for. Almost a third of customers state written reviews are the only feature that makes them think the websites' reviews are appropriate and useful.

Source: Fan and Fuel

Online Product Reviews About A Product Can Amplify Its Conversion Rate By More Than 270%

User review statistics show the purchase probability for a product with 5 reviews is 270 percent higher than the very same item without reviews.

Source: Spiegel Research Center

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of US Customers

24% of US shoppers consider reviews as 'extremely influential'.

To highlight the value of online reviews and rankings, did you know that 81 percent of customers will pay more for a product with reviews and those very same customers are likewise ready to accept slower shipping times for such products.

Source: Turntonetworks

Reviews Posted On Twitter Can Help Increase Sales By 6.46 Percent

Online review data reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who check out consumer reviews, concur that it increases their buying confidence.

Businesses utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista